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Eurobodalla Coast Tourism

Eurobodalla Coast Tourism. Networking Forums. Tuesday 25 th May 2010 – Narooma Wednesday 26 th May 2010 – Batemans Bay. The Eurobodalla Team. John Pugsley – Tourism Manager Catherine Reilly – Destination & Niche Marketing Renée Kemp – Narooma Visitor Centre Manager

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Eurobodalla Coast Tourism

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  1. Eurobodalla Coast Tourism Networking Forums Tuesday 25th May 2010 – Narooma Wednesday 26th May 2010 – Batemans Bay

  2. The Eurobodalla Team John Pugsley – Tourism Manager Catherine Reilly – Destination & Niche Marketing Renée Kemp – Narooma Visitor Centre Manager Lysanne Cameron – Batemans Bay Centre Manager Kerrie-Anne Benton – Tourism & Marketing Administrator

  3. Agenda for today • Tourism Insights • ECT Members Survey • Up coming promotions • Holiday Packages • Community campaign • Marketing Tips • What do you want from Eurobodalla Tourism? • Q & A

  4. How bad can it get? • Global Financial Crisis • Increase in mortgage interest rates • Housing prices up • Job security • Elections – Federal and State • Increase in holiday leave accruals • Highly competitive holiday market • Saturation of cheap domestic airfares • Vast increase in low cost international holidays • Strength of Australian Dollar • Fewer ‘Leisure disposable’ dollar

  5. Aus interstate holiday still well down...

  6. Outbound travel up again

  7. NSW Interstate Leisure demand

  8. NSW Interstate demand

  9. Aust Intrastate trips weaken

  10. NSW Intrastate Leisure demand

  11. Inbound trips kick - up

  12. So what is happening in our backyard...? • 1.2 million visitors • Visitation down 9% • Especially intrastate • + day tripper • Spending slump • $351 million expenditure • Down 18% • Tourism jobs • Down to 2350

  13. Who are our best prospects? • Older age groups – 40+ including couples &families • Sydney is key to future - + ACT & Regional NSW • Lifestyle interests • “Health & money to enjoy holidays is key to life” • “Friends, cooking & home entertainment” • Holiday destination decision factors • “Best offers & certain type of holiday I want” • “Somewhere I really enjoy and return to”

  14. Planning and booking • Planning • 70% plan no more than 2 months out • Information source • Been before number 1 • Friends & relatives • Internet • Media – TV, newspapers etc.. • Booking • Web the most used by far • Phone & in person

  15. So how do our members feel... The ECT Members Survey results April 2010

  16. Packages Promotion • July – December 2010 • 12 page colour brochure • 30 + packages • 120,000 + copies to be printed • Packages bookable via www.eurobodalla.com.au • Distribution via newspaper insert in Canberra, Illawarra, • Southern Sydney, Wagga Wagga • Mailed to database • Distribution via South Coast VIC’s • Massive advertising campaign in Canberra • Sydney and Regional NSW

  17. Who is one of our greatest assets in the region? The local community!

  18. The community campaign • To increase awareness of the holidays & leisure • activities in the region • To increase participation • To entice locals to invite their friends & relatives • To drive business • When: • Quarter 3, 2010 • Offers: • Deals for locals & their friends & relatives to • take holiday / get out there in Eurobodalla

  19. What? • Mail box drops – Brochures, offers, postcards etc • Advertising – Co-operative etc... • Media promotion • Micro – website – ww.myeurobodalla.com.au • Social media

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