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Causeway Coast and Glens Tourism Partnership Activities Workshop 2012

Causeway Coast and Glens Tourism Partnership Activities Workshop 2012. Agenda. Welcome and Introduction Activity Tourism: Making it Pay Chris Scott, Outdoor Recreation Northern Ireland Tea & Coffee

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Causeway Coast and Glens Tourism Partnership Activities Workshop 2012

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  1. Causeway Coast and Glens Tourism Partnership Activities Workshop 2012

  2. Agenda • Welcome and Introduction • Activity Tourism: Making it Pay Chris Scott, Outdoor Recreation Northern Ireland • Tea & Coffee • Natural Heritage Tourism – How can your local natural environment enhance Tourism Opportunities Maxime Sizaret, Causeway Coast & Glens Heritage Trust • Working in Partnership with Causeway Coast & Glens Jason Powell, Marketing/Product Development Executive • Case Studies – Alive Surf School & Aquaholics Ricky Martin & Richard Laverty • Question & Answer Session • Networking Opportunity and Lunch

  3. Working with Causeway Coast & GlensJason Powell

  4. Working Together

  5. What We Do Product Development Marketing Visitor Servicing Industry Development

  6. Marketing

  7. Website • Over 160,000 Visit Top Pages • Home Page • Accommodation • Causeway Coastal Route • Activities • Camping and Caravans • Self Catering

  8. PR

  9. Familiarisation Visits 77 trade and media 2011/2012 March 2012 – Food visit including BBC Good Food and Good Housekeeping

  10. Trade & Consumer Promotions GB • Best of Britain & Ireland • World Travel Market • Scottish Motor Cycle Show • GB Roadshows • Flavours of Ireland • GB Coach Operators Workshop • Meet The Buyer – NITB • Golf Live ROI • Holiday World • Over 50’s Show Developing Markets • Sales Mission - India Canada • Toronto Agent Sales Mission & Consumer Travel Fair USA • USA Sales Blitz • Milwaukee Irish Fest Europe • Utrecht Angling Show • Know Your European Markets Workshop

  11. Product Development

  12. Visitor Servicing • Collateral available for visitor enquiries • Monthly distribution of Literature to TIC’s in Northern Ireland and ROI plus Tourism Ireland, Trade/Consumer shows and office enquiries

  13. Industry Development • FREE Workshops • Members Updates • Business Advice/Marketing/Offers • E-Zines/Newsletters

  14. What we will be doing • Marketing of your business in key markets • Further development of App/website • Identifying and working with key operators • Continued development of key products and identifying potential new products • Providing Business Advice • Helping with offers and online promotion

  15. Working in Partnership

  16. THANK YOU

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