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Be able to design e-Commerce solutions

Be able to design e-Commerce solutions. Part 1 Dyala Rousan. Overview.

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Be able to design e-Commerce solutions

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  1. Be able to design e-Commerce solutions Part 1 DyalaRousan

  2. Overview Launching an e-business is no easy feat. From developing your business plan to selecting the hardware and software behind your operations, each step requires hard work and plenty amounts of research. Merchants know that owning and operating an e-business is a continuous developmental process.

  3. Steps for building E-commerce website RESEARCH DOMAIN NAME REGISTRATION WEBSITE DESIGN AND DEVELOPMENT  WEBSITE HOSTING WEBSITE MARKETING / PROMOTION ONLINE PAYMENT SYSTEM  WEBSITE MAINTENANCE STAY EDUCATED

  4. Objectives • Business idea: • unique selling proposition • business-to-business opportunities • business to consumer markets

  5. unique selling proposition • What is Unique About You? • What is unique about what you have to offer? • Maybe you have experience in a specific industry. • Maybe you offer a service that is unique. • Identifying what is unique about you and your offering is the key to identifying your Unique Selling Proposition (USP). • Remember two key things: • What you have to offer doesn’t have to be revolutionary, but it has to be compelling. • Your unique offering doesn’t have to be compelling to everyone, it just has to be compelling to your target market.

  6. What is unique selling proposition? • USP is a business planning tool. It is fundamental piece of your business. • USP is a sentence or phrase that identifies what sets you apart and makes you special.(it’s a summary of what makes your business unique and valuable to its target market). •  It is the soul of your business and what distinguishes you from your competitors •  It is also a branding strategy that should be communicated in all your marketing efforts such as an ad, a postcard, or web site. • It is the answer you give when someone asks "Why should I buy from you?"

  7. Some good examples of products with a clear USP • Domino's Pizza: "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." • Head & Shoulders: "You get rid of dandruff" • Olay: "You get younger-looking skin" • Wonder Bread: "Wonder Bread Helps Build Strong Bodies 12 Ways" • Federal Express: “When it absolutely, positively has to be there overnight”

  8. Four Easy Steps for Defining Your USP

  9. B2B vs. B2C • The basic difference between B2B and B2C is that in B2B the customers are companies where as in B2C the customers are individuals. • B2B transactions are more complex as compared to B2C transactions. • B2B transactions involve lot of negotiations over price, delivery and product specifications. B2C transactions, on the other hand, involve a specific product, price and mode of delivery. • B2B transactions require integration with the other companies’ systems. This is important for communication. B2C on the other hand does not require any integration with their customers. • B2C transactions are mostly done through credit cards. B2B transaction on the other hand may require setting up an account with the company.

  10. B2B websites sell big value items or services. Their products are specialised and specific. B2C websites sell small items and mostly one time sale. B2B websites involve a long-term business relationship, support services, upgrades and modifications. • B2B purchases require evaluating multiple factors. They require much more research, thought and analysis before a purchase is made. The B2C purchase process, on the other hand is fairly simple. It mostly involves price comparisons between competitors before the purchase. This is a quick and easy job on the Internet. • Good content is the prerequisite for the success of both B2B and B2C sites. Content on a B2B site is more technical in nature while content on a B2C site is more general and in a layman’s language. • One major difference between B2B and B2C websites is that most B2B websites do not have as shopping cart. This is because product and services sold on a B2B website require more presale discussion, price negotiation and customisation of the product before a sale is executed.

  11. Domain Name • The first step toward e-commerce is selecting the name of your site. Your Web address (also called a URL or "domain name"), tells customers who you are and how to find you on the Internet. • It is the core of your Internet identity. And because no two parties can have the same Web address, your online identity is totally unique.

  12. Domain Name • Keep these tips in mind before you choose your domain name: • Make it memorable. "Amazon.com" is more unique and less limiting than "booksonline.com.“ • Describe your business. Avoid confusion by simply and logically describing your business e.g."Flowers.com" obviously leads one to believe they can buy flowers on the site. • Keep it short. The best domain names are those that customers can remember and type into their browsers after seeing or hearing them only once, so complicated strings of words like "onlinecdstore.com" don't work as well as a simple phrase: "cdnow.com.“ • Once you've decided on your Web identity, the next step is to determine if it is available and then register it with a domain name company or "registrar."

  13. How Domain Names Are Spelled • Domain names are organized right to left, with general descriptors to the right, and specific descriptors to the left. It is like family surnames to the right, specific person names to the left. These descriptors are called "domains". • The "top level domains" (TLD, or parent domain) is to the far right of a domain name. Mid level domains (children and grandchildren) are in the middle. The machine name, often "www", is to the far left. • Levels of domains are separated by periods ("dots").  • Example: • About.com About is the mid-level domain, .com is the top level domain. • Japantimes.co.jp japantimes is the smaller mid-level domain. .co is the larger mid-level domain. .jp is the top level domain. • Spain.info spain is the mid-level domain, .info is the top level domain.

  14. Note: • Most American servers use three-letter top level domains (e.g. ".com", ".edu"). Countries other than the USA commonly use two letters, or combinations of two letters (e.g. ".au", ".ca", ".co.jp"). • A Domain Name is Not the Same as URL • a domain name is commonly part of a larger Internet address called a "URL". A URL goes into much more detail than domain name, providing much more information, including the specific page address, folder name, machine name, and protocol language.  Example: http://www.gamesindustry.biz/content_page.php?aid=26858

  15. Organizational Domains (Generic Top-Level Domains)

  16. Some of the Proposed New Domain Names

  17. Sample Geographic Domains: Country Code Top-Level Domains

  18. http://www.abc-company.com/management/clerk.htm • A brief explanation from left to right follows: • http (hypertext transfer protocol). Means of access. This is how the majority of web documents aretransferred. • www.abc-company.comThis is the address of a web site. It is uniquely defined and differentiatedfrom any other web sites. WWW (discussed earlier) is an Internet service that organizes informationusing hypermedia • Management This is a path or directory. A server may be divided into a series of directories for abetter organization. • clerk.htm This is the document itself. The .htm extension indicates that this is an html document.

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