1 / 20

Honing In on Multiple Targets with a Single Codebase

Honing In on Multiple Targets with a Single Codebase. Jeff Tapper Senior Technologist Digital Primates. Spending less on building applications frees more capital to market them. Agenda. The multi-device landscape The cost of doing business Understanding AIR AIR Destinations

stefan
Download Presentation

Honing In on Multiple Targets with a Single Codebase

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Honing In on Multiple Targets with a Single Codebase Jeff Tapper Senior Technologist Digital Primates Spending less on building applications frees more capital to market them

  2. Agenda • The multi-device landscape • The cost of doing business • Understanding AIR • AIR Destinations • Freeing up capital with AIR

  3. The Multi Device Landscape • Web applications are no longer enough • iPhone/iPad (iOS) is no longer enough • Android now exceeds iOS in market share • Your clients are not just using computers • Business demands applications on phones, tablets, and other devices • Each device requires different programming languages

  4. Multi Device Landscape • Native Android Apps are Java • Native iOS Apps are Obj. C • Native Desktop Apps come in many languages • Consider Blackberry, Smart TVs, Connected BlueRay players, etc.

  5. The Cost of Doing Business • Deploying to all these devices gets expensive very quickly. • Moderately complex applications cost $50-150k per platform • Complex applications often cost $500k-1M/platform • Developing Apps to run in several platforms is often cost prohibitive • Unless you consider the cost of not doing it • Maintenance costs 10-20% of project budget annually, per platform

  6. Case Study • SnagFilms  - The leading digital distributor of independent films, with a library of over 2,300 files • Has existing web application • Has existing iPad application • Needs to extend their reach to other devices. • Target Platforms: • Android Phones • Android Tablets • Blackberry Tablet • Smart TVs

  7. Case Study • The existing Applications each have independent code bases. • Each existing application cost a lot • Each application has separate annual maintenance costs

  8. One App, Several Screens Android Blackberry Smart TV’s

  9. Understanding AIR • AIR (Adobe Integrated Runtime) is a Freely available cross platform runtime. • First Release in Feb 2008 • Most recent release June 2011 • Uses common programming languages: ActionScript, Flex, HTML and JavaScript • Applications written for web can be deployed to AIR • Can be deployed to multiple devices

  10. FMS and Flash/AIR • Flash Media Server provides the video • Consumed By: • Flash Player • AIR • HTML5 • iOS • Etc.

  11. Understanding AIR • At Digital Primates, we have built AIR applications for: • International Investment Banks • Hospital Information Systems • Major TV Networks/movie studios • Major Insurance Companies • DoD Contractors • Major Consumer Electronics • Etc.

  12. Desktop Applications • AIR application can be deployed to run on Windows or MacOS with one codebase • Native Extensions • Ex: Contact Management Application with hooks into IP Phone system and Outlook Client which tracks all interaction with contacts, displays calling cards for incoming and outgoing calls.

  13. Android Devices • AIR 2.6 added mobile support -- AIR for Android • Available for all Android 2.2 and newer devices • Currently supported on 20+ tablets and hundreds of phones. • Additional capabilities above and beyond Desktop AIR (GPS, Accelerometer, Multi-touch, Camera, etc.)

  14. iOS Devices • Current Versions of AIR now support deployment to iOS (iPad, iPhone 4, iPod Touch) • AIR for iOS applications are ubiquitous

  15. Other Devices • Current (or imminent releases) of AIR also support: • Blackberry Playbook • Smart TVs • Blue Ray players • And much more

  16. Case Study – Snag Films • Chose AIR -- one technology provides 4 applications • Single code base for 4 applications reduces their costs by a factor 3.5 • Maintenance costs reduced by a factor of 4 • Even considering replacing iOS application with AIR, which will introduce even more savings.

  17. Turn Reduced Costs to Growth • Companies have a choice: • Ignore customers on devices • Build separate apps for each device • Build a unified codebase to deploy to all • The cost savings of unified codebase is multiplied for each platform you need to support • Use this capital to grow your business

  18. Summary • Developing and Maintaining quality applications is expensive • Building many applications with a single code base can greatly reduce costs • A unified codebase reduces number of development teams needed • Use savings to re-invest in growth/marketing/etc.

  19. Questions ?

More Related