Presented By: Bassel Zoueiter Date: May 8, 2012

1. Presented By: Bassel Zoueiter Date: May 8, 2012

2. Agenda Who are we? • About Us • TAP Background • Market Challenge • TAP Overview • TAP Structure • TAP Process • TAP Coverage • TAP Deliverables • TAP Options • TAP Team • Success Story What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

3. About Us Who are we? • Exceed Business Associates (EBA) is a division under Exceed IT Services & Training • EBA provides marketing services to our customers across the GCC • EBA assists organizations in focusing their efforts at managing results instead of managing operations What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

4. Our Team Who are we? • EBA is supported by a team of senior level marketing associates that develops winning marketing strategies What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

5. Our Edge Who are we? • Specialization is the key to mastering the services we offer What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

6. Our Services Who are we? • The talent our associates possess and the expertise that we retain as an organization allow us to channel all our power in the market to offer the following services What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

7. Our Services Who are we? What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

8. Our Services Who are we? What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

9. TAP Background Who are we? What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

10. Market Challenge Who are we? • Poor technology adoption rate by employees • Low level utilization of these technologies • Minimal business value of deployed technologies • Low ROI due to lack of technology impact on organizations What do we do? How did TAP start? What’s it all about? How does it work? “Gap between business & IT” “Resistance to change” How can we help? What’s in it for you? What are your options? “No business value” “IT budget cuts” Who is doing the work? What are our references?

11. TAP Overview Who are we? • TAP is a unique marketing service pack that empowers companies as they deploy latest technologies internally in their organizations • TAP enables companies to have the peace of mind knowing that they will achieve the expectations they have set in the technologies being implemented What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

12. TAP Structure Who are we? • TAP is structured for 3 main segmentations and under 3 stages: What do we do? Post-Launch Phase Launch Phase Pre-Launch Phase How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

13. TAP Process Who are we? What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

14. TAP Process Who are we? What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

15. TAP Deliverables Who are we? What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

16. TAP Deliverables Who are we? What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references? • *After getting approval from Microsoft • **Outsourced specialist charged separately

17. TAP Options Who are we? • Based on your budget, nature of your internal environment, and corporate framework you can choose one of the following options: What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?

18. TAP Specialists Who are we? • In addition to your internal team, with TAP you will be adding a full force of professional marketing specialists from Exceed that will work with you hand in hand to enrich your IT workforce and cover the entire lifecycle of launching the technologies end-to-end What do we do? How did TAP start? What’s it all about? How does it work? How can we help? Marketing What’s in it for you? Design What are your options? Communications Exceed Customer Who is doing the work? R&D What are our references? QA

19. Success Story Who are we? • Achieved 85% adoption rate • Covered 400 employees • Full awareness campaign • Comprehensive marketing • Created unique identity • Increased technology ROI • Aligned business with IT • Showcased business value • Further IT projects What do we do? How did TAP start? What’s it all about? How does it work? How can we help? What’s in it for you? What are your options? Who is doing the work? What are our references?