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Water conservation and efficiency Valuing water Partnerships An Innovative solution for members

Water Efficiency An Australian Perspective March 2012 Nigel Finney, CEO savewater! ® Alliance Inc. Economy of scale focus areas (savewater! ® Members cover 40% of Australians). Water conservation and efficiency Valuing water Partnerships An Innovative solution for members.

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Water conservation and efficiency Valuing water Partnerships An Innovative solution for members

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  1. Water EfficiencyAn Australian PerspectiveMarch 2012Nigel Finney, CEO savewater!® Alliance Inc

  2. Economy of scale focus areas (savewater!® Members cover 40% of Australians) • Water conservation and efficiency • Valuing water • Partnerships • An Innovative solution for members Australia's leading source on water conservation

  3. The International 2012 savewater! awards® • 1000 entries from 40 countries • 19 entries from USA – Burbank • Australia vs USA Australia's leading source on water conservation

  4. International Awards Categories • Water Utilities (open internationally) • Product Innovations (open internationally) • Photographic Award (open internationally) • Junior • Senior • Open Australia's leading source on water conservation

  5. Key Awards dates • Entries open: • Monday 23rd April 2012 • Entries close: • Friday 20th July 2012 • Winners announced: • Friday 26th October 2012 • Gala ceremony to be held in Melbourne, Australia Australia's leading source on water conservation

  6. 1)water efficiency – showerhead research • Saturation levels • Giveaway or sell showerheads- test 200 • Centralised research and procurement or 5.5L/miin – 7.5L/min 9 litre/min Australia's leading source on water conservation

  7. Online competitions driving market research go to “savewater.com.au” • 50,000 visitors/mth • 100-200 surveys/day • Donated prizes Australia's leading source on water conservation

  8. Market research Question 2 If you were replacing your washing machine, which of the following would you be most likely to buy? 97% indicated that if they were to replace their washing machine they would do so with a water efficient model. Of these about a third would still prefer a top loader model. Australia's leading source on water conservation Page 8

  9. Smart Gardening Community Service Announcements (CSA’s) 4 television CSA’s ‘Valuing water' and promoting the idea of smart gardening Supported by Nursery & Garden Industry Helping communities value water Page 10

  10. TVCs/CSAs on Water Efficiency Helping communities value water 4 TVC’s available to be branded Bathroom Kitchen & laundry Garden Leaks “C” rating Page 11

  11. Video Platform Helping communities value water • Over 39 videos available for embedding in your website • Hosting provided as part of your membership Videos include: • TV ads • Tutorials water efficiency • Gardening segments • PWSR video Page 12

  12. Accommodation trials & resource kits Trialed 8 hotels across Victoria with HMAA showerheads flow restrictors cistern weights cistern bags new toilets water conservation messages Average of 22% savings on the previous year (max 40%) Australia's leading source on water conservation Page 13

  13. Mobile Displays Free use for members Online booking Product display, natural water cycle display and interactive online kiosk Two more completed 2009 Australia's leading source on water conservation Page 14

  14. savewater!® Gardens Sustaining Gardens in Dry Times 5 Model gardens - Cottage, Formal, Subtropical, Mediterranean and Backyard Drought tolerant plant selector Smartgardenwatering.org.au Greysmart.com.au Australia's leading source on water conservation Page 15

  15. Refill station project $1Bpa/21M pop bottled water sales Research results- reasons, products “ we’re all a bit silly”- twice the price of gas, 1-3,000 times tap water Multibrands: “Choose Tap”, “Go Tap”,… 2) Valuing Water from droughts to floods to…… Australia's leading source on water conservation Page 16

  16. Focus: 9000 schools/Corporates Refill stations: $1.5k vs $6k Bottles $1.5 vs $20 Retail TV CSA campaign 2) Valuing Water Australia's leading source on water conservation Page 17

  17. 4) Partnerships eg University curriculumMission CO2- Carbon Tradies Game • Launched in March 2010 CO2 introlink • 25,000 hours ($1.8M) • Engages kids online in leisure time • Community Service Announcement TV campaign 15 sec TVC Australia's leading source on water conservation

  18. Mission H2O Game • Mission H2O Introgame • Up to 22,000 games per month • 18,000 hours ($1.5M) • Engages kids online in leisure time • Community Service Announcement 30sec TVC Australia's leading source on water conservation

  19. Other Programs Climate Change- The Cold Hard Facts DVD • 20min DVD • Excellent graphics • Tim Flannery testimonials • Suitable for children 12+ years • Website access or hard copy Australia's leading source on water conservation

  20. 3)Innovation: EasyFillTM – Latest Water carter/hydrant system • Current honesty systems don’t work • EasyFill™ - paradigm shift • Customer Benefits - productivity, environment, data • Utility gains: revenue, ops, live data Australia's leading source on water conservation

  21. Comprehensive Reporting systems Australia's leading source on water conservation Commercial in confidence

  22. 3)Innovation: EasyFillTM – Water carter/hydrant system Pilot with EBMUD Potential opportunities for CUWCC Australia's leading source on water conservation Page 23

  23. Fee structures. • Major utilities - 47c/account - 3 times leverage • Smaller utilities - 55c/account- 7 times leverage • Other income - 50% Australia's leading source on water conservation

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