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Marketing Management

This final report analyzes the marketing management of a curbside restaurant offering uniform rice balls and drinks. The pricing strategy involves combos at $25NT or $50NT. The report delves into the cost analysis, breakeven point calculations, and sales projections for good and bad days. The future development strategy focuses on using high-quality ingredients, sanitation practices, and creating a warm brand image for customers.

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Marketing Management

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  1. Marketing Management Final Report：Fan Tuan Shao Che Professor : 張力元教授 Student : 賴彥勳 9631513

  2. Curbside restaurant

  3. Uniform

  4. Rice ball (two varieties ) Drink (coffee, tea, soy- - bean milk ) Marketing tools 1/3 Product and Price $25NT $25NT $50NT + = combo

  5. Marketing tools 2/3 Place

  6. Marketing tools 3/3 Promotion • If you buy one drink or one rice ball, you must pay 25NT. If you buy one drink and one rice • ball, you must pay 50NT. If you buy 10 combo, I will give you 1 combo free. buy 10 of combo get 1 free

  7. Cost 1/2 TFC Table 1 : Fixed Cost

  8. Cost 2/2 TVC

  9. Breakeven-point (every month) Figure 1：Breakeven-point (every month)

  10. Profit in year Condition *Work of year = 312days{52(week)*6(day)} Good days =52days Bad days=260days If good days sell 100, bad days sell 50 * Everyday sells 50% rice balls or drinks and 50% combo Assume sales of years on Good days : (0.5*100*50 + 0.5*100*25)*52=195,000(NT) Assume sales of years on Bad days : (0.5*50*50 + 0.5*50*25)*260=487,500(NT) Total sales of years : 195,000+487,500=682,500(NT) TC=26,250(TFC)+97,500(TVC of good days)+243,750(TVC of bad days)=367,500(NT) Profit : 682,500-367,500 = 315,000(NT)

  11. Future development

  12. The key aspect of the project I used the high quality of ingredient to produce my rice ball. Every ingredients almost is famous brand in Taiwan. I make the most of sanitation. My production appliance is cleaned regular. When I make the rice ball, I make it through glove.Therefore, the rice ball will have a sanitation certificate. My brand image is warm to customer. I give them hot food, good service, fast purchase and contented enjoy.

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