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Interactive Political Communication and the rise of social media in Indonesia

Explore how social media is transforming political campaigns, bridging old and new media, and enabling direct communication between politicians and citizens in Indonesia. Discover the evolution of political marketing strategies and its effects on voter engagement and campaign effectiveness.

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Interactive Political Communication and the rise of social media in Indonesia

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  1. Interactive Political Communication and the rise of social media in Indonesia Dina Septiani, M.Comn IGAK SatryaWibawa MCA

  2. Political marketers in changing their conventional political spending Conventional Political Campaign Interactive Political Communication Source: http://www.republika.co.id/berita/menuju-jakarta-1/news/12/07/13/m73osy-pks-ke-foke-atau-jokowi Source: http://agungpuma.blogdetik.com/2012/09/14/kampanye-pilkada-yang-unik-fun-dan-kreatif/ Interactive political communication using social media…?

  3. … social media has been used as part of politicians’ to set a discourse for positive image? • Transversality… between old and new media? • Tranversality … ideas are being dynamically across through. • Facebook and Twitter… opportunities for individual politicians to profile themselves (Kruikemeier, Noort, Vliegenthart, Vreese, 2013) Interactive political communication… new platform.

  4. In Political Communication, social media has been used to personalize the communication channels…? Van Zanten and Van Zoonen (in Kruikemeier et al, 2012) “The specific features used in new and social media are designed to facilitate a direct link between sender (politician) and receiver (citizen)”

  5. Rhetorical artifacts becomes collaboratively rather than individually Conventional and Individual (rhetorical campaign) Social Media and collaborative (rhetorical campaign) Source: http://www.antarafoto.com/peristiwa/v1368965431/puan-kampanye-cagub-jateng Source: ttp://www.chip.co.id/news/social_media/3820/lihat_terobosan_jokowi-basuki_di_akun_pemprovdki_di_youtube_

  6. Case Study in Indonesia • 2004 Parliamentary and Presidential Election “ opinion of others has influenced 18% of the voters, and the majority of the Indonesian voters are likely to be influenced by the media and by their social environment (Koesters, 2012) • The 2012 Gubernatorial Election of Special Region of Jakarta : social media works for the remaining undecided voter pool (http://theprworld.com/profile/people/192-di-balik-sukses-jokowi-basuki)

  7. Comparison between United States and Indonesia Case Study on the President of Republik Indonesia  Facebook was mainly used as the primary platform, and twitter was used for more continuous dialogue. My.BarackObama.com  utilizing various forms of social media and new media, including facebook, youtubeand a custom generated social engine. Cost Effective Reason: Television – Costly Social media Enable faster communication Used for cause-related fundraising, lobbying, volunteering, community building, and organizing Engage voters

  8. Internet political campaigning (cost based on US Election) Conventional Media Cost Cost of different media choice Source: http://www.campaignla.com/?page_id=9 Source: http://my.news.yahoo.com/jakarta-votes-social-media-analytics-071152776.html

  9. Challenge: Digital Divide in Indonesia PCs per 100 Population (data from 2010) Active Social Media Penetration Source: https://wiki.uiowa.edu/pages/viewpage.action?pageId=41879404

  10. The social environment… in Indonesia? • … compromising a strong ethnic diversity? • An abundant part of people in Indonesia  changed the way people in Indonesia communicate within their community. • Case study at the 2012 Gubernatorial Election of Special Region of Jakarta  the party and its candidate have successfully established the relational Political Marketing Management as an organization philosophy that lead for the better constituency services based on the long-term policies.

  11. The future of internet technology (search) and social media. Source: http://my.news.yahoo.com/jakarta-votes-social-media-analytics-071152776.html

  12. In Conclusion… • Interactive marketing changes the political messaging. • With a strong ethnic diversity, internet technology proven to be functioning indicated from the winning of Joko Widodo and Basuki Ahok. • With its inherent critiques, challenges and opportunities with interactive political communication, it is important to notes on the very important aspect of control of communication and relationships.

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