CASE STUDY

1. CASE STUDY THE VOLKSWAGEN Group • Submitted by :- • Sumit Gupta • AbhijitPramanik • Srinivas Reddy Telukuntla

2. THE VOLKSWAGEN Group(Working the world) Volkswagen (VW) AG is a leading producer of vehicles in Europe with production sites worldwide.

3. Characteristics of innovation? • As quoted by the CEO of The Volkswagen Group “Our automotive future is formed by social conditions and trends. It is our task to anticipate the future needs of our customers and to convert these needs into innovative technologies.” • They do intensive feature both inside and outside of company. Their mission is to continue meeting customers wishes for individual and affordable mobility through sustainable technologies. They work together with their global partners to achieve this goal.

4. Who is involved and why? • “Experience Diversity” That is the motto of the Volkswagen group annual report 2011. • The Group is now developing local dealer networks and financing facilities, in collaboration with local banks • The Group operates 61 production plants in fifteen European countries and a further six countries in the Americas, Asia and Africa. Around the world, nearly 370,000 employees produce about 26,000 vehicles or are involved in vehicle-related services each working day. The Volkswagen Group sells its vehicles in more than 153 countries. Thus forming a huge global community.

5. What kind of knowledge is needed? • The kind of knowledge they need is similar to scouting. They try to explore the global market according to its needs which varies from countries to countries. • When they set foot on a specific country they innovate their models accordingly. • Like in India , they innovated their knowledge to produce --- Sedan Jetta.

6. How is it organized? • Leadership licence: The leadership licence prepares selected Volkswagen employees, readying them to assume management tasks. • Potential:The basis of personnel planning, appointments and the promotion of top performers – especially of technical experts – is a harmonised set of standards in the human resources systems, for example short biographies for all managers and junior management staff. • Intercultural competence: Specific local knowledge of management in the country concerned is essential when it comes to opening up and cultivating growth markets. For this reason, we are strengthening the management in the regions.

7. How they manage culture assets? • The Volkswagen Group’s solution was to build an operating model that balances global and local. The Group is made up of nine brands from seven European countries. Each brand has its own character and operates as an independent entity. • The entire Group has a global vision, replicates best practices and exploits economies of scale.

8. How they innovate? • Worldwide, the Volkswagen Group has a long tradition of dramatic innovations — including the automatic parking system, DSG gearbox, pump/nozzle technology and direct injection gasoline engines. • Autonomous Driving, a research partnership with Stanford University that’s generating a lot of buzz about the potential for driverless vehicles • eMobility Technology, which is being designed to improve battery performance in electric vehicles and help make the zero-emissions mobility practical for everyday drivers • Picture Navigation, which allows users to create geo-tagged pictures, transfer them to their vehicle nav system, and share them with other drivers

9. Common langugae? • The German engineer and the high-octane Italian designer get on well with each other; they already formed a winning team at Audi. • Their conversations are a lively mixture of German, English and Italian – but they speak a common language when it comes to the design • “Simplicity and character, esthetics and precision – these are Volkswagen’s DNA”, says De Silva, who calls the new Golf his “signature piece for Volkswagen”.

10. THANK YOU !!