1 / 14

ITEXPO East 2010

ITEXPO East 2010. Alon Cohen EVP/CTO Phone.com Can you please spell that phonetically?. HD Voice Service Background. Phone.com launched HD Voice service on October 27, 2009 HD minutes - 100% growth month by month Major growth expected during 2010

steve
Download Presentation

ITEXPO East 2010

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ITEXPO East 2010 Alon Cohen EVP/CTO Phone.com Can you please spell that phonetically? www.phone.com

  2. HD Voice Service Background • Phone.com launched HD Voice service on October 27, 2009 • HD minutes - 100% growth month by month • Major growth expected during 2010 • Selling Polycom HD phones to our business accounts • Adding more Polycom HD phone models as we go • Just added HD Conferencing www.phone.com

  3. HD VS. SDCan you spell that phonetically? • Audio Sample • SD = Standard Definition • Or Toll Quality • (AM radio quality) • Audio Sample • HD = High Definition • (FM radio quality) • No need to spell any word or name phonetically www.phone.com

  4. CPU & BW “Constant” Low Compression Higher Compression About thesame data rate & cost Higher available CPU Power Lower available CPU Power High Sampling Rate Low Sampling Rate G.711 – 64Kbps – SD G.722 – 64-48Kbps – HD www.phone.com

  5. Protocols • How do protocols affect HD proliferation www.phone.com

  6. The VoIP foreplay • PSTN Protocol • SIP Protocol Ring, I can do HD, SD, and how are you today? Ring Fine thank you. HD it is. Talk Or, I can do HD but my network is congested. Or, I am running out of battery lets use SD. Ok, let me know when you have the BW and we can switch to HD www.phone.com

  7. With negotiation enabledthe sky is the limit. • New technology can be deployed unilaterally • As more devices get it, utilization grows • Consumer quality-perception rise • Perceived value increases • People now have FEW compelling reasons to switch The network effect • The more people own an HD phone, the more valuable the HD phone is to each owner. www.phone.com

  8. Almost there… • We have the voice technology • We have sufficient Bandwidth • We have sufficient CPU power • We have free HD Codecs • But, friction still exists www.phone.com

  9. Calls To, From and Via PSTN, reduce the quality The PSTN friction VoIP VoIP VoIP VoIP VoIP VoIP VoIP VoIP VoIP www.phone.com

  10. The Tipping Point • As Cellular devices support native HD VOIP and VOIP Addressability • Billions of devices will suddenly become HD capable • Networks will adopt, or diminish • Not to have an HD phone will be impolite • HD will become a reality www.phone.com

  11. How Can We Accelerate • Phone.com is HD connected to Voxbone • G.722 • Voxbobe is HD connected to Skype • SILK • France Telecom is experimenting HD cellular • WMR-WB • HD Peering is inevitable – But who will do the transcoding? www.phone.com

  12. Expected Transcoding Cost www.phone.com

  13. My Suggestion • G.711, G.722, SILK, are all free • Persuade patent holders to license AMR-WB for FREE! to peering fabric providers. • Eliminate extra cost associated with Codecs • Accelerate the network effect • Sell more licenses to end points www.phone.com

  14. Thank youalon@phone.com Read our blog at: http://www.phone.com/blog www.phone.com

More Related