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Television Viewing Preferences & Online Synergy

Television Viewing Preferences & Online Synergy. Ontario Adults 18+. December 2012. TV & Online Synergy. In a nationally representative telephone survey, people were asked about their preferences for viewing TV programs, and their simultaneous use of TV and online devices

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Television Viewing Preferences & Online Synergy

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  1. Television Viewing Preferences& Online Synergy Ontario Adults 18+ • December 2012

  2. TV & Online Synergy • In a nationally representative telephone survey, people were asked about their preferences for viewing TV programs, and their simultaneous use of TV and online devices • Viewing TV on the big screen is clearly the preference for most Canadians, but what is also becoming clear is the symbiotic relationship between TV and online activity • TV and online work side by side as people are exposed to advertising and work their way down the purchase funnel And the survey says…

  3. Preferred device for watching TV Ontario Adults 18+ • Source: BBM Analytics December 2012 – TV-Internet Survey 2012 Q. Thinking about watching your favourite TV programs, where would you rather watch them?

  4. Preferred experience for watching TV Ontario Adults 18+ • Source: BBM Analytics December 2012 – TV-Internet Survey 2012 Q. How would you most prefer to watch TV programs?

  5. Default to the best screen available Ontario Adults 18+ Q. Could watching your favourite TV programs on a computer or mobile device replace watching them on your home TV as your preferred method of watching television? • Source: BBM Analytics December 2012 – TV-Internet Survey 2012

  6. Simultaneous second screening Ontario Adults 18+ • Source: BBM Analytics December 2012 – TV-Internet Survey 2012 Q. In the past week have you watched TV and used the internet at the same time?

  7. Screens share priority Ontario Adults 18+ • Source: BBM Analytics December 2012 – TV-Internet Survey 2012 Q. While you were watching TV and using the internet at the same time, were you paying attention to both?

  8. Screens share priority Ontario Adults 18+ • Source: BBM Analytics December 2012 – TV-Internet Survey 2012 Q. Did you pay more attention to the Television or the Internet, or did you switch back and forth?

  9. TV works at the top of the Purchase Funnel Ontario Adults 18+ • Source: BBM Analytics December 2012 – TV-Internet Survey 2012 Q. Have you ever gone online and searched for information or a website based on something you saw in a television?

  10. Online works down the Purchase Funnel Ontario Adults 18+ • Source: BBM Analytics December 2012 – TV-Internet Survey 2012 Q. When you went online and searched for information or a website based on something you saw in a television commercial, what did you do?

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