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Health Identity Mobile services for consumers of medicines

Explore the Health-Identity Project integrating identification technologies for consumer health profile management through mobile services, ensuring medication safety, and combating counterfeiting. Discover use cases, challenges, & potential markets.

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Health Identity Mobile services for consumers of medicines

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  1. Health Identity Mobile services for consumers of medicines • Jean-Jérôme SARRASIN • Icare Institut / RFID Center, Sierre, Switzerland • Christian HAY • Medinorma Sàrl, Rolle, Switzerland • Michael SCHUMACHER • Philippe RICHARD • University of Applied Sciences Western Switzerland • HES-SO Valais, Sierre, Switzerland • June 2-4 : STC 2010 Conference Reykjavík

  2. Content • The challenges of self-medication • Identification technologies • Health-Identity Project • Use Cases • Conclusion

  3. Introduction • Partners • E-Mediat Ltd => Swiss drugs database • Pharmacie Du Midi, Sion => Scenarios

  4. The challenges of self-medication • Increasing autonomy of patients in their medication • Development of Health Portals as Google Health

  5. Challenges for more safety

  6. Challenge againstcounterfeiting Source : G. Courtney, EFPIA, March 2010

  7. Identification technologies • Existing Technologies • EAN-13 • GTIN (Global Trade Item Number) • DataMatrix, containing • GTIN • Batch Number • Expiration Date • Unique serial number • RFID Serialisation   

  8. Health-Identity Project • Recognition of the identifier (DataMatrix or EAN-13) on the package with mobile camera • Provides maximum information in terms of user’s health profile

  9. Link to Static Information with EAN-13 • Product description with picture, recommended retail price, reimbursement • Payable by basic health insurance • List of generic drugs • Instructions in the user’s own language • Contra-indications according to the user’s profile (allergies, state of health,..)

  10. Link to additional variable Data(serialisation requested) • Expiry date of product • Batch recall • “Low-Level” authentication to combat counterfeiting • Traceability of the drug using EPCIS

  11. Demo Use Case /1 • Scenario Inderal-Ventolin • Beta-blocker in Inderal reduces or negates the effect of the Ventolin

  12. Data Carrier to becaptured

  13. Warning : Drug Interaction

  14. Demo Use Case /2 • Health-Identity to retrieve the custody chain: • For serialised identification • List all the events along the supply chain • Provided the events have been captured • Deliver indication about suspect journey / origin in the supply chain

  15. Screen on Mobile Device • User to scroll down

  16. Screen on web-access • Events from outgoing the manufacturing site down to the sale at retail pharmacy

  17. Conclusion • The potential of new mobile applications for management of medical information is vast • Health-Identity illustrates how services offered on the web and mobile communications complete each other • Potential Market • Link to health portals (single source of information, privacy protection) • Major authentication projects (EFPIA, CoE EDQM)

  18. Contact Jean-Jérôme Sarrasin sarrasin@rfidcenter.ch Christian Hay hay@medinorma.ch

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