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Maximizing Linked

Learn why having a strong LinkedIn profile is vital for students and professionals. Discover how to maximize your reach, utilize group networks, and connect with recruiters. Find out why LinkedIn is crucial for your career growth.

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Maximizing Linked

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  1. MaximizingLinked

  2. LinkedIn for the Student Professional • Why have a LinkedIn? • Students and LinkedIn • Maximize Your LinkedIn • Utilizing Group/Alumni Networks • Pulse & Connected • Finding the Job • Recommendations

  3. Why is LinkedIn Important? • More than 364 million registered members • Best place to get hired for a job! • Over 39 million students/recent graduates • Students are LinkedIn’s fastest-growing demographic • 25 million LinkedIn profile views per day • Stay on top of industry news

  4. Recruiters & LinkedIn • Over 94% of recruiters are looking at you • Keyword Searching • Join industry groups & follow discussions • Follow key industry influencers • Don’t have to guess your skills and qualifications • Recommendations

  5. Recruiters & LinkedIn Business Transformation Leader • “LinkedIn is by far the most potent tool available to job seekers and recruiters today to break through the noise and connect with each other. LinkedIn bridges the gap. The guy I met had used LinkedIn only once a few months earlier to create his profile. I told him, frankly, that's like using a samurai sword as a kitchen knife. ” – PrashinChaturvedi

  6. What Recruiters Look For • Does this person really want the job? • Who does this person know? • Who has this person impressed? • Recommendations? • Can this person transform experiences and communicate them effectively?

  7. Benefits of LinkedIn • Professional business website to self-promote • Connections to groups, alumni, companies, and business professionals in any industry • Find jobs and/or internships • Stay connected to the latest industry news with PULSE

  8. Maximizing LinkedIn • Professional profile picture • Education (awards, honors, leadership, involvement) • Work experience / internships • Volunteer/Community Service • Group/Extra-Curricular Involvement

  9. Making a Robust Profile • Write a Compelling Summary • WHO are you, beyond your degree/experience? • WHAT makes you different from everyone else? • WHY should someone choose to work with, connect, endorse, or communicate with you?

  10. The Summary Personalize! Don’t Skip!

  11. The Headshot • If the summary statement tells people who we are, a professional profile picture SHOWS it! • Use a photo that is professional AND personable.

  12. Connecting with YOUR Group

  13. Join and Participate in Groups • Peer engagement • Post articles and ask questions • Make connections in areas of passion

  14. Alumni on LinkedIn • Explore possibilities: See what alumni in your field have accomplished • Make connections: Reach out to alumni in your field for industry expertise and career opportunities • Find opportunities: From mentoring to jobs, alumni are often ready help!

  15. Looking up Alumni • Search by: • Location • Company • Industry

  16. Pulse App • LinkedIn product • App for Android, iOS and HTML5 browsers • News from multiple RSS feeds • Personalized news

  17. Connected App • Connected provides an easy way to strengthen your relationships - takes dates/events out of regular LinkedIn and reminds you about them • “Celebrate moments that matter”: Know when people in your network change jobs, are mentioned in the news, have work anniversaries or birthdays • “Stay connected to your connections”:In a matter of minutes and just a few swipes, Connected makes networking more fun and light touch. Connected’s card-based app experience, a first for LinkedIn, puts people at its center, is simple and easy to use. Connected is a focused app that is specifically designed to help you network effectively.

  18. Updating Your Profile • Make your profile detailed • Use an appropriate picture • Add connections • Personalize your page • Add certifications and skills • Write a compelling summary Profiles are MINED FOR DATA!!!!

  19. Posting Content • Don’t post at night or weekend • Busiest times: morning and midday, Monday through Friday

  20. Posting Content • 20 posts per month can help you reach 60 percent of your unique audience. • You typically reach 20 percent of your followers with a single post.

  21. Skills • Skills are more than just education • Skills broadcast your abilities • People can endorse your skills • See what skills are popular in your field

  22. Following Companies • Learn new developments on your favorite company • LinkedIn gives recommendations of other companies • Following a company shows you're interest • See how others who are interested in that company or working for that company are marketing themselves • See ALUMNI at those companies 

  23. Following Companies

  24. Finding a Job • You can search for a job right on LinkedIn • You can search by: Location, Company Size, and or Industry • LinkedIn will show you open positions that are posted • You can save jobs, save searches, and or apply right there from LinkedIn

  25. Finding a Job

  26. Keeping in touch • Tracking friends, coworkers, family • Celebrating work anniversary, new job, etc. • Say Congrats • Send a message—Hi! • New possible connections

  27. Be an All-STAR!

  28. 5 STEPS Be a linkedin All-Star

  29. #1 Professional Header w/ Targeted Keywords

  30. #2 Impactful Summary • Give a summary! • Make it Concise • Media Links • Include Contact Information • Tell a story

  31. #3 Market your Experience • Gain experience • Include all achievements • Use action verbs and pay attention to tense

  32. #4 Provide Examples • Show your work • Keep tabs on all activities and try to leave with something tangible • Website, Github, Youtube

  33. Stay Engaged • Update Content constantly • Endorse others • Upload relevant content • Connect • REACH OUT

  34. Questions?

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