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Use of Social Networking Sites for Library & Information Services

Use of Social Networking Sites for Library & Information Services. T. S. Kumbar Librarian IIT Gandhinagar tskumbar@iitgn.ac.in 22 nd November, 2012. Outline. Introduction Web 1.0 to Web 2.0 Web 2.0 Tools Social Media Social Networking Sites (SNS)

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Use of Social Networking Sites for Library & Information Services

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  1. Use of Social Networking Sites for Library & Information Services T. S. Kumbar Librarian IIT Gandhinagar tskumbar@iitgn.ac.in 22nd November, 2012

  2. Outline • Introduction • Web 1.0 to Web 2.0 • Web 2.0 Tools • Social Media • Social Networking Sites (SNS) • Use of SNS for Library & Information Services • Issues, Concerns, Challenges • Future Developments • Summing up

  3. Introduction • Web enables- access to information, create content, disseminate ideas/info effectively • Impact of web technologies on library services • Shift from Web 1.0 to Web 2.0 • Implications for libraries & Library 2.0 • Web 2.0 tools based library services • Relevance of libraries lies in making them a platform for conversation, collaboration & sharing both in physical & virtual space • Libraries around the world & in India are catching up with this paradigm shift

  4. Shift from Web 1.0 to Web 2.0

  5. Web 2.0 The phrase Web 2.0 was created by O'Reilly Media to refer to second generation of Internet-based services including tools that let people collaborate & share information online, such as social networking sites, wikis, communication tools & folksonomies Refers to ideas and techniques behind web-based services which encourage user interaction, communication, and collaboration

  6. Web 2.0 in Brief and Benefits • User-Centered • Personalized content • Collaborative • Social - Conversation/Community • Interactive- Participatory, not passive • Content-rich, multi-media-rich • De-centralized (control) • Portable- available anywhere, anytime • Many-to-many and/or few-to-few communication • Networking opportunities galore • Convenient

  7. a "meme map" of Web 2.0

  8. Social Media Harnessing Web 2.0 Technologies & Tools

  9. Social Media… • Social mediaemploy web- and mobile-based technologies to support interactive dialogue and introduce substantial and pervasive changes to communication between organizations, communities, and individuals • When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable communication techniques. • In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter and Facebook.

  10. Social Media • Social media encompas many technologies • Internet forums • Weblogs , Micro blogging • Wikis • Social networking • Podcasts , vodcasting • Photographs or pictures • Media/Video sharing, social gaming • Social bookmarking, tagging • Slide sharing tools • Instant Messaging, chats, RSS, Mashups • Personal portals, • Virtual worlds, and many others

  11. Classification of Social Media (Kaplan and Haenlein)  • Collaborative projects (e.g Wikipedia) • Blogs and micro blogs (e,g Twitter) • Content communities (e.g YouTube), • Social networking sites (e,g Facebook) • Virtual game worlds (e.g.,World of Warcraft), • Virtual social worlds (e.g. Second Life)

  12. Social Networking Sites

  13. Social Network Sites… • Social network sites are great ways to get & stay in touch with friends, family, and associates who spread across the world • SNS are defined as web based services, that allow individuals to, • Construct a public or semi-public profile within a bounded system • Articulate a list of other users with whom they share a connection • View and traverse their list of connections and those made by others within the system • More than 140 active social networking websites

  14. Social Network Sites • Blogs are in some way regarded as a social networking tools because blogs support the formation of social connection through blog-roll activities • Wikis, chat rooms, instant messengers, message boards and social bookmarking are also social networking tools since participation technologies are used to facilitate members’ interaction • SNS core funcations: allow socialization, generate participation, facilitate decisions

  15. Social Network Sites- Types • General • MySpace, Facebook, Google+, Orkut, Bebo, QQ Friendster, many more • Professional, academic, research • LinkedIn, Ning, ResearchGate, Academia.edu • Subject specific • Library2.0, ALA Connect • Internal - ALA Connect • External - Facebook

  16. SNS User base (According to ComScore (Nov 2011) Source:http://en.wikipedia.org/wiki/Social_networking_service

  17. Social Network Sites & Libraries • The way users interact, share information, seek information has now undergone a big change • Provide new exciting form of development • Be aware of developments & adapt to changing environment • Enables libraries to place them in current environment • Potential for reaching out to users where they are present • Create professional image & impact • Enables libraries to add social elements • Remain valuable & relevant to users • Need to take fully informed decisions to make its full potential

  18. Potential Use of SN Sites for Library Services … • Announce library programs, events • Respond to Reference questions • Ask a librarian • Teach basic search tools • New resource alerts • Send brief updates to patrons • Facilitate collaboration & communication with users • Link to library website, e-resources, databases • Link to the online catalogue • Promote new library collections • Provide library tours

  19. Potential Use of SN Sites for Library Services • Promoting of Library Resources & Services • Relationship Building • Subject guides • Library instruction, orientation, tutorials • Acquisition suggestions • Publicity & public relations • Online book clubs • Outreach services – off campus services • Readers advisory • Library photo & video sharing • FAQs • Connection with other libraries & librarians

  20. Library of Congress on Facebook

  21. Maharshi Dayanand College Library

  22. New York University Libraries

  23. MIT Libraries

  24. University of Michigan Library

  25. University of Washington Libraries

  26. MySpace for librarians

  27. Denver Public Library

  28. New York Public Library

  29. American Library Association

  30. British Library

  31. British Library

  32. New York Public Library

  33. American Library Chennai

  34. New York Public Library

  35. ResearchGate

  36. Planning for SNS Use by Library… • Planning is vital for implementing • Think before- benefits & drawbacks • Planning help us anticipate any problem and craft library presence that will meet future needs of users • Choose a social network site • Go where your users are • Take a poll or conduct a survey • Reason for conducting poll & Educate users • Look at the features offered • Identify subject specific, profession, region

  37. Planning for SNS Use by Library • Initiate the process & get it approved • Management, staff • Encourage staff & user environment • Prepare policies- social media policies • Think of the services you can offer • Create profiles & services that interest users • Keep up with the changes

  38. Plan to Market & Promote Effectively • Need to reach out to as many as possible • Integrate with library marketing plan • Develop marketing plan • Know your users • Know your library • Update Library Brand Identity • Combine push & pull marketing techniques • Create social marketing campaign • User-centric, offer value, feel & experience, interactive, memorable, shareable, keeping it up

  39. Best Practices to Follow • Follow friendly etiquette • Let users choose libraries & librarians as friends • Use proper tone, language and content • Blend professional with personal • Use separate account for library & personal • Take care of privacy issues • Engage in reactive services • Engage students to seek services • Engage in proactive services • Ubiquitous librarian • Offer services never seen before

  40. Assess-Impact, Participation & Success • Assessment is must • Money, time, effort, other resources spent • Identify tools & techniques to assess • Use quantitative & qualitative measures • Monitor usage statistics • Take surveys • Hold focus group discussions • Informal communications • Initiate studies & other methods • Set the goals & achieve them

  41. Issues, Concerns, Challenges… • Many feel libraries do not have a role in social networking • Libraries are places for learning & information • Requires time & resources • Not very heavily used • Students may not be eager to communicate with library staff on Facebook, Google+ etc. • Getting users to treat librarians as friends- a challenge • These sites can be only compliment • Users may not like the presence of library on SN

  42. Issues, Concerns, Challenges • Hard to maintain regular posting & updates • No guarantee of how long these tools will remain • More useful for librarians than libraries • Focus more providing online services using library website • Need to do a proper study & then step in • Mastering & keeping with technology • Engaging users (staff and students) in using social networking tools • Achieving an informal yet presentable tone of communication with students

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