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Enhancing Business Models: GrubHub Seamless Case Study

Explore how GrubHub Seamless navigates the competitive market by integrating e-business models, offering real-time notifications, diverse ordering options, and unique diner products. Learn about surviving in the evolving business environment.

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Enhancing Business Models: GrubHub Seamless Case Study

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  1. IM426 – Business case 2: GrubHub Seamless Original case source & reference: Rainer, Kelly, Prince, Brad and Watson, Hugh, Management Information Systems: Moving Business Forward, John Willey & Sons, Inc.: New Jersey, 3rd Edition, 2015 Prepared by: Celeste Ng Date: March–June 2018

  2. GrubHub Seamless (1)(GS - www.grubhub.com; Seamless – www.seamless.com) • Latest news: http://www.businessinsider.com/grubhub-seamless-eyes-delivery-2015-2 • Look ahead in this chapter. Which one of Porter’s strategies for competitive advantage is GrubHub Seamless pursuing? Explain your answer.

  3. GrubHub Seamless (2) • Propose additional applications that GS could develop to gain a competitive advantage in the marketplace. • (Additional question: Name any FOUR other “online food delivery service” companies/platforms that we have covered during our lecture or are available in the course website.)

  4. Key point in “Business Case 2” • Business problem • Identifying ways to survive and stay competitive is a business environment • Implication for business • Businesses can achieve competitive advantage by integrating their business model with e-business model.

  5. Translation • Retained both brands保留兩個品牌 • Food delivery送外賣 • Diner products用餐者產品 • Real-time notifications即時的通知 • Order confirmation訂單確認 • Consolidate合併 • Ordering option訂購選項 • Corporate catering供應餐飲給企業 • Takeout restaurant外帶餐廳 • Radius方圓 • Cuisine烹飪 • Access to review獲得評論 • Coupon優惠券 • Special deals特惠 • Servers服務 • Hot wings辣雞翅 • National Football League全國足球聯盟 • Tablet平板 • Commission佣金 • Skeptical懷疑態度 • Revenue cut收入減少

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