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IEEE in Action

IEEE in Action. Leadership Workshop. Maura Schreier-Fleming President, Best@Selling www.BestatSelling.com. 03/12/2005 Tucson, AZ. Outline. Why IEEE in Action? What is IEEE in Action? How we did it The Results Lessons learned. Why IEEE in Action?.

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IEEE in Action

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  1. IEEE in Action Leadership Workshop Maura Schreier-Fleming President, Best@Selling www.BestatSelling.com 03/12/2005 Tucson, AZ

  2. Outline • Why IEEE in Action? • What is IEEE in Action? • How we did it • The Results • Lessons learned

  3. Why IEEE in Action? • % of U.S. engineering undergraduates is the 2nd lowest among developed nations 1/27/05 DMN • Down 20% from 1985

  4. What is IEEE in Action • 4- 30 minute interview shows • Local Community TV station • Features Local IEEE members

  5. How we did it • Develop show topics • Select guests • Schedule programs • Develop questions • Write guest introductions • Write show introductions • Promote

  6. Develop Show Topics • The Women of IEEE • Entrepreneurs of IEEE • Ethics and Engineering • Inventors of IEEE

  7. Select guests • Interesting story to tell • Articulate • Temperament

  8. Schedule programs • Use email • Offer 3 choices of times

  9. Develop questions • 10 is more than enough • Share beforehand • Open-ended

  10. Before the show • Write guest intros • Write show intros • Practice reading

  11. Promote • Local newspaper/press release • IEEE section newsletter • Other local organizations

  12. The Results • Comments • Publicity in Dallas Morning News

  13. Lessons learned • Participants enjoyed • DVD copying issues • What next? • Spread the word!

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