Using Facebook,Twitter & Blogs for Business

1. Using Facebook,Twitter & Blogs for Business Tim Zebo Systems Engineering Consulting “Experience, Innovation, Integrity” Cell: 732-757-8353 tzebo@usa.net www.linkedin.com/in/timzebo http://www.facebook.com/tim.zebo http://twitter.com/jerseyguy http://www.slideshare.net/jerseyguyz/facebook-twitter-blogs-for-business

2. Overview • Social Media • Facebook (& Blogs) • Twitter • Next Steps • Useful Tools & Links • Q&A

3. “Social Media will Change Your Business….Your Non-Profit….Your Life....” (Source: http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm )

4. “Web 1.0” Wikipedia (launched Jan. 15, 2001) • 3 million articles in English (10 million in all languages) • 75,000 contributors (260 languages) • 700 million visitors/year E-Commerce • Lots & lots of business websites YouTube • 70 million videos • 200,000 contributors (avg. age = 26.6 years old) • 13 hours uploaded/minute • 100 million views/day • Google paid $1.65 billion for YouTube in 10/06 • Google bandwidth costs alone > $1 million/day Google (25,000 employees) • 1 trillion web addresses in search index • 2 billion searches/day (Source: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ )

5. “Come visit any time, day, night, weekday, Sunday, holiday” “Web 1.0” = “Whopping Big Library & Mall” Wikipedia (launched Jan. 15, 2001!) • 3 million articles in English (10 million in all languages) • 75,000 contributors (260 languages) • 700 million visitors/year E-Commerce • Lots & lots of business websites YouTube • 70 million videos • 200,000 contributors (avg. age = 26.6 years old) • 13 hours uploaded/minute • 100 million views/day • Google paid $1.65 billion for YouTube in 10/06 • Google bandwidth costs alone > $1 million/day Google (25,000 employees) • 1 trillion web addresses in search index • 2 billion searches/day “Why read traditional ads?” “Why only TV; or movies at the mall?” (Source: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ )

6. (Source: http://www.doonesbury.com/strip/dailydose/index.html?uc_full_date=20090908)

7. “Why go to the “Real” Library or Mall?” (Source: http://www.doonesbury.com/strip/dailydose/index.html?uc_full_date=20090908)

8. Social Networking Overview (Source: http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html )

9. “Web 2.0” Facebook • 250 million users (100 million visit once/day or more) • 100 “friends”/user (avg.) • 26 minutes = avg. time users spend/day • 700 million photos posted/month • 4 million people “fan” a page each day Twitter • 3 million, 140-character, Tweets/day • 165,000 followers of most popular user (BarackObama) • 86,000 followers of the most active Twitter user (kevinrose) Blogs • 133 million blogs; 81 languages; 900,000 posts/day • 346 million people read blogs once/day or more (77% of web users) • 1,750,000 subscribers to TechCrunch Technology blog (Sources: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ ; http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )

10. “Come party any time, day, night, weekday, Sunday, holiday” “Web 2.0” = “A Huge Cocktail Party” Facebook • 250 million users (100 million visit once/day or more) • 100 “friends”/user (avg.) • 26 minutes = avg. time users spend/day • 700 million photos posted/month • 4 million people “fan” a page each day Twitter • 3 million, 140-character, Tweets/day • 165,000 followers of most popular user (BarackObama) • 86,000 followers of the most active Twitter user (kevinrose) Blogs • 133 million blogs; 81 languages; 900,000 posts/day • 346 million people read blogs once/day or more (77% of web users) • 1,750,000 subscribers to TechCrunch Technology blog (Sources: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ ; http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )

11. Social Media Universes (Source: http://www.slideshare.net/chadnorman/social-media-101-1887264 )

12. Customers & Clients are SpendingLOTS OF TIME = Socializing ONLINE… (Source: http://www.flickr.com/photos/mefind/505705647 )

13. Why? “Social media enables rich conversations… on what matters (who's running for office?)...and, on what doesn’t (Oprah’s having lunch where?) We…engage in…listen to…laugh at…think about…the many different views and opinions shared in those conversations. Sometimes we act…or change our mind…or just forget about it…but we enjoy the experience and come back for more. We like all the posts & cool [photos &] videos. It makes us buy stuff. ” (Source: http://www.slideshare.net/dolauren )

14. Overview • Social Media • Facebook (& Blogs) • Twitter • Next Steps • Useful Tools & Links • Q&A

15. Facebook Users (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )

16. Facebook “Personal (Profile)” Page Example -1

17. Facebook “Personal (Profile)” Page Example - 2

18. Summary of Facebook Features Join for FREE and… • Share Activities with ”Friends”: what you did… what you’re doing now…what you’re planning • Share Original Creations: opinions, articles, photos, videos, links • Share Creations by Others: opinions, articles, photos, videos, links • Eavesdrop & Comment on Activities: of “friends”, groups & businesses • Request Comments: from “friends” & groups • Engage in FB “Blog” Posts & Real-Time Chats: with “friends” & group members (easier than email) • Invite “Friends” & Groups & “Fans” to an event • Find Old & New “Friends” via search or via “friends”

19. Some Personal Examples In the last six months on Facebook, I’ve… • Debated Boy Scout policies with a state Supreme Court Justice (not from NJ) • Discussed “private ownership of rivers” with his son • Watched a video posted by a friend from Singapore…she saw it while traveling in Australia • Reconnected with elementary & college classmates • Posted review of Peter Singer’s new book…3 friends purchased it, or borrowed it from library. • Discussed 9/11 & religion with friends….over 30 Facebook conversations (posts/email)

20. Some Personal Examples In the last six months on Facebook, I’ve… • Debated Boy Scout policies with a state Supreme Court Justice (not from NJ) • Discussed “private ownership of rivers” with his son • Watched a video posted by a friend from Singapore…she saw it while traveling in Australia • Reconnected with elementary & college classmates • Posted review of Peter Singer’s new book…3 friends purchased it, or borrowed it from library. • Discussed 9/11 & religion with friends….over 30 Facebook conversations (posts/email) Likelihood of these conversations BF(Before Facebook) = 0!

21. Summary of Facebook Features Join for FREE and… • Share Activities with ”Friends”: what you did… what you’re doing now…what you’re planning • Share Original Creations: opinions, articles, photos, videos, links • Share Creations by Others: opinions, articles, photos, videos, links • Eavesdrop & Comment on Activities: of “friends”, groups & businesses • Request Comments: from “friends” & groups • Engage in FB “Blog” Posts & Real-Time Chats: with “friends” & group members (easier than email) • Invite “Friends” & Groups & “Fans” to an event • Find Old & New “Friends” via search or via “friends” Facebook = “Rich Conversations”

22. Facebook User Categories • “Personal Profile” • Created by an individual person to represent that person • All actions are linked to a Personal Profile (except “Page” admin) • Other users can “friend”, email, instant message, etc. • Accessibility depends on user-controlled privacy settings • Using for business may result in account warning or disabling • “Group” • Created by any user about any topic • Admin(s) & actions are linked to Personal Profile(s) • Other users can “join” • Accessible via Google search • “Page” • Created (only) by an authorized representative of any realbusiness, public figure, artist, or brand • Separate entity from creator’s personal profile – admin(s) not shown; “action” source is “Page” • Other users can become “fans” of • Customize with rich media & “applications” • Accessible via Google search (Source: http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf )

23. Facebook “Group” Example -1 (Source: http://www.facebook.com/group.php?gid=53320310123 )

24. Facebook “Group” Example -2 (Source: http://www.facebook.com/group.php?gid=53320310123 )

25. Facebook “Page” Example: Retail Store -1 (Source: http://www.facebook.com/pages/Souderton-PA/Ashers-Chocolates-Retail-Store/59969944742 )

26. Facebook “Page” Example: Retail Store -2 (Source: http://www.facebook.com/pages/Souderton-PA/Ashers-Chocolates-Retail-Store/59969944742 )

27. Why Do People Visit Facebook (Business) Pages? • 66% - Read product news, updates, promotions • 40% - View or download music or videos • 33% - Post an opinion; connect with other people (Source: Pace University Study, 12/08) (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )

28. Why Do People Visit Facebook (Business) Pages? • 66% - Read product news, updates, promotions • 40% - View or download music or videos • 33% - Post an opinion; connect with other people (Source: Pace University Study, 12/08) If your business (or non-profit) has prospects on Facebook who would find any of the above interesting, consider building a Facebook “Page”. (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )

29. Why Do People Visit Facebook (Business) Pages? • 66% - Read product news, updates, promotions • 40% - View or download music or videos • 33% - Post an opinion; connect with other people (Source: Pace University Study, 12/08) If your business (or non-profit) has prospects on Facebook who would find any of the above interesting, consider building a Facebook “Page”. (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )

30. Facebook On-Line Retail Example: (with “viral marketing”) It’s not necessarily about you or your products!

31. The Animal Rescue Site: Wall/(Blog) (Source: http://www.facebook.com/theanimalrescuesite )

32. The Animal Rescue Site: Info )Source: http://www.facebook.com/theanimalrescuesite )

33. The Animal Rescue Site: Store (Source: http://www.facebook.com/theanimalrescuesite )

34. The Animal Rescue Site: Promos (Source: http://www.facebook.com/theanimalrescuesite )

35. The Animal Rescue Site: Photos (Source: http://www.facebook.com/theanimalrescuesite )

36. The Animal Rescue Site: Events (Source: http://www.facebook.com/theanimalrescuesite )

37. Facebook Example: Small Hi-Tech (Source: http://www.facebook.com/expandrive )

38. Facebook Example: Large Hi-Tech (Source: http://www.facebook.com/Intel)

39. Facebook Example: Large Hi-Tech (Source: http://www.smallthingschallenge.com/thankyou.php)

40. Why Do People Visit Facebook (Business) Pages? • 66% - Read product news, updates, promotions • 40% - View or download music or videos • 33% - Post an opinion; connect with other people (Source: Pace University Study, 12/08) If your business (or non-profit) has prospects on Facebook who would find any of the above interesting, consider building a Facebook “Page”. (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )

41. Facebook Example: Non-Company-Sponsored Group“Canon Digital Photography” 4/3/09: 50,000 members8/26/09: 74,000 members! Marketing a photo book to fellow members (Source: http://www.facebook.com/group.php?gid=2204516892 )

42. Facebook Advertising (Source: http://www.facebook.com/advertising/ )

43. Browse “Pages” by Type (Source: http://www.facebook.com/pages/?browse )

44. Facebook User Categories • “Personal Profile” • Created by an individual person to represent that person • All actions are linked to a Personal Profile (except “Page” admin) • Other users can “friend”, email, instant message, etc. • Accessibility depends on user-controlled privacy settings • Using for business may result in account warning or disabling • “Group” • Created by any user about any topic • Admin(s) & actions are linked to Personal Profile(s) • Other users can “join” • Accessible via Google search • “Page” • Created (only) by an authorized representative of any realbusiness, public figure, artist, or brand • Separate entity from creator’s personal profile – admin(s) not shown; “action” source is “Page” • Other users can become “fans” of • Customize with rich media & “applications” • Accessible via Google search (Source: http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf )

45. Facebook “Applications” - 1 (Sources: http://thefutureofads.com/volkswagen-lets-you-meet-the-volkswagens-on-facebook , http://www.facebook.com/VW?v=app_80124610377 )

46. Facebook “Applications” - 2 (Sources: http://www.facebook.com/help.php )

47. Facebook “Applications” - 3 (Sources: http://www.facebook.com/help.php )

48. Facebook “Applications” - 4 (Sources: http://statistics.allfacebook.com/applications, http://statistics.allfacebook.com/developers/single/zynga/27/ )

49. Facebook “Lexicon” Tools (Source: http://www.facebook.com/advertising/?lexicon )

50. Facebook Pay-per-click Ads (Source: http://www.facebook.com/ads/best_practices.php ) “77% of consumers trust ‘email from someone they know’; 16% trust ‘what’s written in a company’s blog’. (Source: http://blogs.forrester.com/groundswell/2008/12/people-dont-tru.html ) “The most trusted advertising comes from friends interacting with your business page, and their friends seeing notifications of this activity.” (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )