1 / 4

ALTERNATIVE LEADS

ALTERNATIVE LEADS. Chapter 7. “Soft Leads”. Alternative or “soft” leads bring creativity and variety to news (sports, features, business) writing See examples on page 181

stone-combs
Download Presentation

ALTERNATIVE LEADS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ALTERNATIVE LEADS Chapter 7

  2. “Soft Leads” • Alternative or “soft” leads bring creativity and variety to news (sports, features, business) writing • See examples on page 181 • Instead of beginning with the main news element, ala summary/central point “hard” news leads, an alternative lead may begin with….

  3. An anecdote A description A quotation A question Other types of “soft” leads: Suspenseful leads Ironic leads Direct-address leads-”you” Shockers– lead with a twist “Buried” or “Delayed” leads—these typically begin with an interesting example or anecdote that sets a story’s theme, then a “nut graph”—perhaps the third or fourth graf- summarizes the story and provides a transition to the body Alternative Leads

  4. Homework for next class… • Read Chapter 7, “Alternative Leads” • Write alternative leads for the five stories on Pages 197-199 (Pro Challenge)

More Related