CONFERENCE “GREEN TOURISM MARKETING STRATEGIES” December 12, 2014

1. People’s Committee of Lam Dong Province Department of Information &Communication CONFERENCE “GREEN TOURISM MARKETING STRATEGIES” December 12, 2014 COMMUNICATION & BUSINESS

2. GREEN TOURISM

3. OVERVIEW • Supporting enterprises can approach information source, marketing strategies that help to build brand, approach potential markets effectively. With the aim of providing information to enterprises and press about the Closing ceremony of the Central Highlands – Da Lat Tourism Year 2014. • Providing useful information which help to complete marketing, media strategy of 2015. Nation Tourism Year is also the economic integration year of ASEAN Economic Community. • Introducing tourism potential projects, supporting tourism through technology. It can be a chance for entrepreneurs that connect information, and promote Lam Dong’s projects to both domestic and foreign. • Introducing a model, which is combined green tourism with developing “high tech” agricultural products. It can increase value of farming products and Lam Dong Tourism. Providing information, combining technology with agricultural products marketing in tourism. • Promoting both domestic and foreign in tourism projects in Lam Dong.

4. Content : • GREEN TOURISM MARKETING STRATEGIES • BUSINESS MATCHING • SILENT NIGHT PARTY

5. TIMING & VENUE A. PRESS CONFERENCE “CLOSING CEREMONY OF THE CENTRAL HIGHLANDS – DA LAT TOURISM YEAR 2014” Information of Bao Loc Tea Culture Week Green Tourism Marketing Strategy Venue: SaiGon – Da Lat Hotel Timing: 8:30am – 12:00am Date Dec 12, 2014 B. BUSINESS MATCHING: Venue: SaiGon – Da Lat Hotel Timing: 13:30pm – 5:00pm Date: Dec 12, 2014 C. SILENT NIGHT PARTY Venue: SaiGon – Da Lat Hotel Timing: 5:00pm – 9:00pm Date: Dec 12, 2014

6. A. GREEN TOURISM MARKETING STRATEGIES Venue:SaiGon – Da Lat Hotel Timing: 8:30am – 5:00pm Date : Dec 12, 2014

7. ORGANIZATION BOARD • Steering Committee: - People’s Committee of Lam Dong Province • Organizational unit: - Department of Information and Communication of Lam Dong Province. - Connecting Enterprises Magazine (Ministry of Industry & Trade) • Coordinated unit: - Lam Dong Association of Small and Medium Enterprises. • Supported unit: - Vietnam Tourism Association - Viet Nam Marketing Association. • Performance unit: - Gia Cat Tuong JSC

8. PARTICIPANT • Representative of Central government. • Representative of Department of Information and Communication and Department of Culture, Sport & Tourism of Lam Dong Province. • Representative of local and international communication, media partners and press. • Representative of Commercial Counsellors of ASEAN. • Representative of the provincial government from Phu Yen to Ca Mau. • Representative of Tourist area’s leaders from Da Lat, HCMC, NhaTrang, Da Nang, Vung Tau,.. • Representative of Lam Dong Business Association, Mekong Delta Tourism Association. • Representative of the Pacific Asia Travel Association (PATA), Vietnam Hotel Association (VHA), Vietnam Society of Travel Agents (VISTA), Vietnam Marketing Association, Lam Dong’s Young Business Association,.. • Businessperson in tourism, restaurants, hotel, tourism supporting services, health care,…

9. EXPECTED GUESTS • Representative of Information and Communication Department of southern provinces. • Tourist areas in ASEAN, EU, PATA, UNWTO • Baking, insurance • International hotels, restaurants, resorts, spas,.. • Premium cosmetics and spas • Real estate (tourism) • Agricultural products (export) • Logistics. • Information technology & supporting services. • F&B • Others.

10. INTERNATIONAL GUESTS

11. TIMING & VENUE Venue: SaiGon – Da Lat Hotel 02 Hoang Van Thu St, Da Lat city Timing: 8:30am – 9:00pm Date: Nov 28th 2014

12. MEDIA PLAN • Notifying this event to the media in Vietnam, ASEAN, Japan • Newspaper ads, TV report. • News, Online PR. • Digital Marketing, Social Media. • Making an announcement to the associations, enterprises both in domestic and foreign, and trade promotion centers in Viet Nam. • Promoting this event to tourist areas, media departments and others that relate to the tourism.

13. COMMUNICATION PARTNERS. • (Nikkei) • (Bangkok Post) • Connecting Enterprises magazine • Tiepthi & Giadinhmagazine • The Gioi Van Hoa magazine • Dien Dan DoanhNghiep • SaiGonTimes • Ha NoiMoi • VnEconomyNews • Dan Tri • Ho Chi Minh city Web • Vietnam News Agency • TuoiTre • ThanhNien • Du lich & Tiepthi • Tap Chi Du Lich • Bizlive • VNExpress • Vnexpress • SaiGonGiaiPhong • Vietnam Investment Review • Vietnam Economic Times • Dien Dan DoanhNghiep. • HaiQuan magazine

14. COMMUNICATION PARTNERS • (CNN) • (TVB) • VTV • HTV • INFO TV • VITV • FBNC • Lam Dong TV (LTV) • Online TV • Others.

15. CONTENT

16. WORLD TOURISM TREND From Eco- to Geo- Manage tourism so that it pays to protect the Place, not destroy it Sightseeing GEOTOURISM Cultural tourism ECOTTOURISM Nature Local Cuisine Heritage tourism Agri- tourism Indigenou S tourism

17. VIET NAM & ASEAN TOURISM Rank (out of 139 economies) Source : World economic Forum 2012

18. Where are you in ASEAN Tourism?

20. The reasons why you need to joint in the “Green Tourism Marketing Strategies Conference"

21. SPECIAL VALUE Macroeconomic information toward AEC 2015 and TPP integration. Having the basics that help to set up a proactive strategic planning. Increasing networking in the tourism, and tourism support industry/service. Getting experience in marketing, management and operation of new methods and new marketing strategies. Having many trade, investment, sale opportunities in the tourism value chain in ASEAN and worldwide.

22. Joining in tourism supporting industry chain Food Spas Ground transport infrastructure Entertainment ICT infrastructure Tourism Festivals Human resources Healthcare Affinity for Travel & Tourism Agricultures Exhibitions Environment sustainability

23. B. Business Matching Venue: SaiGon – Da Lat Hotel Timing : 1:30pm – 5:00pm Date : Dec 12, 2014

25. Business Matching

26. C. SILENT night party Venue: SaiGon – Da Lat Hotel Timing: 5:00pm – 9:00pm Date: Dec 12, 2014

27. PURPOSES • Silent Night Party, which creates a chance to connect, exchange and share experiences in the Beauty industry • Meeting new product/service suppliers or new technology that are suitable with your business. • Having a way out for the marketing of Beauty industry in the current trend. • Providing new information related to Spas or forthcoming events in Da Lat and other cities. • This is the first step for a Club which is for businessperson in Tourism, Beauty and others industry to discuss and share information with each other.

28. PARTICIPANT • VIP guests. • Enterprises in Spa and Beauty industry • Department from Lam Dong , HCMC and other provinces. • Enterprises in Tourism, Hotel, Health care,… • The owners of the coffee shops, villas, tourism and real estate. • 200 guests who join in the conference in the morning. • Other guests.

29. TIMING & VENUE • Timing 5:00pm – 9:00pm, Dec 12, 2014 • Venue SaiGon – Da Lat Hotel 02 Hoang Van Thu St, Da Lat city

30. AGENDA

31. DINNER PARTY SILENT night party

32. Party Set Menu

33. Party Set Menu

34. Thanh Lam Singer

35. 5 Dong Ke Band

36. Pho Duc Phuong – Musician & Singer

37. Cung Dan Xua Band

38. GREEN TOURISM

39. TU NHU TUONG VY (Ms)Trade Promotion Executive HP: (+84) 906 417 549 CONNECTING ENTERPRISES MAGAZINE Industry & Trade Review, Ministry of Industry and Trade. 258 Nam KyKhoiNghia St, Dist 3, Ho Chi Minh City, Viet Nam Tel: (+84) 08.39328018      Fax: (+84) 08.39328018        E: tuongvy.ncdn@gmail.com tuongvy@nhipcaudoanhnghiep.orgWebsite:   www.nhipcaudoanhnghiep.org