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Lots of traffic… No sales :-(

Marketing is Design: Three Words that Increased Sales 1000% Rob Walling Software By Rob.com Micropreneur.com. Lots of traffic… No sales :-(. Image by www.flickr.com/photos/whonl/. Image by mil8. Easy on the triple sec!. Image by Jorge Bassy.

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Lots of traffic… No sales :-(

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  1. Marketing is Design: Three Words that Increased Sales 1000%Rob WallingSoftware By Rob.comMicropreneur.com

  2. Lots of traffic… No sales :-(

  3. Image by www.flickr.com/photos/whonl/

  4. Image by mil8

  5. Easy on the triple sec! Image by Jorge Bassy

  6. You in the pink! Don’t I know you from somewhere?

  7. Cause: buffer overrun Image by www.flickr.com/photos/burnt_in_effigy/

  8. Performant? Check! Scalable? Check! Core dump? Check! Image by www.flickr.com/photos/admlcrunch/3853106724/

  9. Re-design • Two shopping carts • Product line expansion • Added 800 number • Added categories • Added non-towel products • Varied shipping • Offered coupons • And on and on…

  10. Traffic Sales Image by www.flickr.com/photos/pranavsingh/232560833/

  11. Old: $210/month New: $2200/month Conclusion: Testing = good

  12. Image by www.flickr.com/photos/nickwheeleroz/

  13. Start here… 1000 visitors x .5% = 5 sales 2000 visitors x .5% = 10 sales 1000 visitors x 1% = 10 sales More traffic is expensive The Same A/B testing is cheap

  14. You may not like me, but I’m really, really smart.

  15. “…in the end you're still using the same focus groups; you're still doing split samples where you ask half a sample one way and the other half a different way.” - Frank Luntz

  16. I’m a wise man and I approve this saying… Image by www.flickr.com/photos/tembo/

  17. Winner

  18. Sign up… A few days later…

  19. Slides, Screencast, Links @Software By Rob.com

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