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WF SEM I 1.01 Acquire information about the sport/event industry

WF SEM I 1.01 Acquire information about the sport/event industry. TERMS TO KNOW. SPORT MEDIA : Any sporting event or sports news broadcast through a media outlet Baseball game broadcast on the radio SPORTING GOODS : Equipment and Apparel essential to the sport event itself Football

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WF SEM I 1.01 Acquire information about the sport/event industry

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  1. WF SEM I1.01Acquire information about the sport/event industry

  2. TERMS TO KNOW • SPORT MEDIA: Any sporting event or sports news broadcast through a media outlet • Baseball game broadcast on the radio • SPORTING GOODS: Equipment and Apparel essential to the sport event itself • Football • Baseballs • NON-SPORT EVENT: Any event that does not incorporate sports • Plays, concerts, festivals

  3. Sport Industry Attracts what TYPE OF MARKETS • UNIQUE Market because: • INCLUDES BOTH SPECTATORS AND PARTICIPANTS • Consumers of sports products can participate in AND view a wide range of sports • Example: Football • FANTASY • Attend a Pro Game • Flag Football

  4. Major Characteristics of SEM • Provides PRODUCTS THAT ARE DIFFERENT FOR EACH CONSUMER • Industry is UNIQUE because of the type of products it produces • In most cases, the PRODUCTS ARE PRODUCED AND CONSUMED AT THE SAME TIME because they are activities or games • Example: Baseball game (losing team fans vs. winning team fans)

  5. CORE BENEFITS to Customers who Purchase Sports Products • ENTERTAINMENT • HEALTH • ACHIEVEMENT • Industry is UNIQUE: • Appeals to variety of people for many different reasons • Example: Playing Sports • Entertaining for what type of customer? • Healthy for what type of customer? • Provides achievement to what type of customer?

  6. Professional Teams • Professional Individual Sports • Collegiate/Scholastic Teams • Sports Venues • Health Clubs • Recreation • Camps • Amateur Sports • Sporting Goods • Media Variety of Sports Segments Available

  7. Basketball: Charlotte Hornets • Football: Carolina Panthers • Hockey: Carolina Hurricanes • Baseball: Atlanta Braves Professional Teams

  8. Running • Swimming • Golf (PGA, LPGA) • Bowling (PBA) • Tennis (WTA) Professional Individual Sports

  9. Collegiate and Scholastic Teams*Virginia Tech*Appalachian State*NC StateVenues:*Arenas*Stadiums*Coliseums*Speedways

  10. Gold’s Gym • YMCA • Triangle SportsPlex • Ladies Fitness and Wellness • The Rush Fitness Complex Health Clubs

  11. Aerobics • Soccer • Basketball • Swimming • Area parks Recreation

  12. Tennis Camp • Basketball Camp • Soccer Camp • Raven Knob Camps Amateur SportsAAU-Amateur Athletic Union WKA- World Karting Association

  13. Dicks Sporting Goods • Sports Authority • Champs Sports • Foot Locker Sporting Goods MediaESPN- Sportscenter, MNF NBC- Sunday Night Football TBS/TNT-NBA

  14. Music • Movies • Theme Parks • Radio • Film • Television Variety of Entertainment/Events Available • Dramatic Arts • Video Games • Fine Arts and Science • Literacy • Casinos

  15. Maverick Records • PSE Records • JMG Records • Quincy Jones Movie Industry • Warner Brothers • Disney • MGM (Metro Goldwyn Mayer) • Actors Music Industry

  16. Six Flags • Disney Parks • Carowinds Theme/Amusement Parks

  17. FM • AM • Country • Rap • Hip-hop • Jazz • Sirius/XM satellite radio Radio Industry

  18. Sundance Film Festival • RiverRun Film Festival Film Industry

  19. Scripted shows • Reality shows • News • Sports Television Industry

  20. The Little Theatre • National Black Theater Festival • Belk Theatre Dramatic Arts Industry

  21. X-Box • Wii • PlayStation 3 Video Game Industry

  22. Smithsonian Museum • Sci Works Fine Arts and Science Industry

  23. Library • Internet • Books Literacy Industry

  24. Las Vegas • Atlantic City • Harrah’s Casinos Industry

  25. Increase of participants in sports/entertainment • Increase of followers of sports/entertainment • Increase in attendance in sports/entertainment • Increase of media coverage • Internationalization Factors Contributing to the Growth of SEM

  26. Sports: • Naming Rights • X-Games • Sport Specific Channels • Entertainment • Internet Web Casts • Event marketing • Specific Channels Trends in Sports & Entertainment

  27. Organizational Control of Athletes • Internationalization • Branding • Brand Extensions • New Media • Better Research • Nostalgia • a wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends; a sentimental yearning for the happiness of a former place or time. Trends (CONT)

  28. FINANCIAL/ECONOMIC IMPACT of SEM on Community • FISCAL IMPACT: Government Revenue generated from hosting an event • Sales Tax, Food-Service Tax, Parking Fees • DIRECT IMPACT: • Expenditure * Number of visitors * Nights of event • INDIRECT IMPACT: • Direct Expenditures PER INDUSTRY (Food, etc.) • Total Impact: • Direct + Indirect

  29. Increase in local business • Contribute to tax base  • Bring business to abandoned areas SEM Contributes to Economic Well-Being of Communities • More job creation • More tourism • More consumer spending • More money for local businesses • Teams draw huge crowds of fans • Many come from out of town • Stay in hotels • Eat at local restaurants

  30. Increase of participants in the SEM industries • Increase of followers/spectators/attendance • Increase of media coverage • Internationalization/ Globalization Factors Contributing to the GROWTH of SEM

  31. Negative Impacts of SEM on Community • Questionable impact on tax revenue • Divert resources from other priorities (education, roads, public safety) • Community can be "held hostage" by a team

  32. How Communities Can Minimize Negative Impact of Hosting an Event • Sign teams to long-term stadium leases • Diversify-host more than one sport • Host multiple events in stadium/arena • Notify the community in advance • Provide necessary security/traffic resources

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