Luxury Travel Ltd (Vietnam) appoints PiC Travel as its new M

1. Luxury Travel Ltd (Vietnam) appoints PiC Travel as its new Marketing & Representation partner in the UK Luxury Travel Ltd (www.LuxuryTravelVietnam.com) continues to target the UK market by appointing a new regional representative in PiC Travel (www.PiC-Travel.co.uk) with immediate effect. Hanoi, Vietnam, February 05, 2014 - Luxury Travel Vietnam founder Pham Ha said “we're reallyexcited to be working with PiC Travel in the UK as their ambition and passion meets our own. Wemake this appointment as the UK is an important market for our company providing significantrevenue and at a time when we continue winning numerous trade accounts and enjoy triple digitgrowth”. According to Pham Ha, “Vietnam is a destination that is the envy of Asia” pointing out “that a recent survey of 1,200 travel experts taken during the World Travel Market revealed that most travel experts believe Vietnam is shaping up to be one of the most attractive destinations in Asia”.Pham continued “That's understandable with Vietnam boasting world class hotels and resorts,beaches and cuisine in addition to its natural beauty, rich history and traditional culture.” Jason Squires of PiC Travel said “We're delighted to be working with Luxury Travel especially asthey are regarded as one of the premier tour companies in the Indochina area”. Jason went on to say “Current market trends in the UK continue to show increased interest in luxury tours in Asia. Many travel experts increasingly recognize the great opportunities in sellingVietnam, Myanmar and the Indochina area”. The Indochina area is increasingly appealing to British and European travelers especially as in thepast few years Vietnam has seen the completion of many luxurious resorts with names such asHyatt Regency Danang Resort and Spa, Intercontinental Peninsula Danang Sun Spa and SixSenses Con Dao, Amano’i entering the market and offering more choices for travelers. Vietnam isnow one of the top ten destinations in Asia with the luxury sector being the fastest growing

2. segment. Luxury Travel will focus on developing those destinations that attract UK travelers including combining sightseeing in Hanoi, Saigon, Halong Bay, Angkor Wat (Cambodia) with beach vacationsin Hoi An, Nha Trang, Phu Quoc. Luxury Travel marketing efforts and commitments will nowattract even more British travelers who wish to experience Vietnam in style and luxury, and wewill be trying to encourage them to stay longer” with current typical stays of 10-14 days in 5-starhotels. Pham also announced that in 2014, Luxury Travel has designed a FAM trip for agents and professional travelers. This FAM trip is a great opportunity to experience Vietnam and for travelprofessionals to enrich their knowledge of this intriguing land and friendly people. Agents willreturn home from the FAM trip fully equipped as Vietnamese travel specialists, allowing them togenerate public awareness of Vietnam as a high-end holiday destination. Some interesting facts on Vietnam: * In 2012, the tourism industry generated 6.85 million international and 32.5 million domestictrips creating around US$7.6 billion in revenue. * In 2013, Vietnam welcomed 7.2 million foreign visitors in all markets and 35 million domestictourists with revenue of US$9 billion. * In 2015, Vietnam expects to attract 7 to 7.5 million international tourists and have 36 to 37million domestic tourists. * In 2015, the tourism sector will contribute 5.5-6% of the country’s GDP. About Luxury Travel Ltd: Vietnam’s first luxury Tour Operator/DMC (www.luxurytravelvietnam.com) is based in Hanoi, withfurther offices throughout Vietnam, Cambodia, Laos, Myanmar and Thailand. Luxury Travel isexceptional at designing tailor-made tours and providing unique travel experiences. Opened in2004, the Luxury Travel Company Limited has its own offices, luxury vehicles, luxury traveladvisors, and representative offices in California, London, Paris, and Sydney. The company’s depthof experience and large infrastructure enables it to create unique itineraries with the operationalconfidence to fulfil client expectations. Luxury Travel Ltd. has won numerous travel awards forexcellent performance including “The Years’ Best” of the Guide Award in 2012. www.facebook.com/luxurytravelcompany About PiC Travel PiC Travel is a marketing & representation company based in the UK with offices in London andSussex. We help CVBs and Tour Operators market their destinations to the UK travel market. PiC'score business is travel representation and summed up in one key sentence - "To promote travelproducts and services to the travel trade and travelers directly”. Contact: Harvest House 53-55 North Street Horsham, West SussexUnited Kingdom RH12 1RN Ph +44 1403 257227 www.PiC-Travel.co.uk To achieve maximum exposure for our clients, PiC utilizes both online and offline techniques

3. including: webinars, magazines, newsletters, sales and training visits to Tour Operators etc. Contact: Doan Hong Linh (Ms.)Marketing ExecutiveLuxury Travel Ltd 05 Nguyen Truong To Str.,Ba Dinh Dist, Hanoi 84444Vietnam + 84.4.39274120 Ext 122 marketing3@luxurytravelvietnam.comhttp://www.LuxuryTravelVietnam.com ###