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Public Opinion

Explore the concept of public opinion and its relation to attitudes, opinions, and actions. Discuss the various factors that influence public opinion and the traps to be aware of. (500 characters)

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Public Opinion

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  1. Public Opinion Presented by Khawla Bensalah

  2. Outline • What is P.O ? • P.O implies other concepts in its practice. • Quote from Boyle. • Dictionary Explanation for P.O. • The relation between attitudes, opinion and action in P.O. • Attitudes • Explanation • Attitudes characteristics. • Motivating attiudes.

  3. Outline • Persuasion. • Influencing public Opinion • Traps of Public Opinion • Definition • General Public • Case in stone.

  4. What is P.O ? • Heman C.Boyle: “Public Opinion is not the name of something but the classification of a number of somethings.”

  5. What is P.O ? • Public: a group of people who share a common interest in a specific subject. Each group is concerned with a common size. • Opinion: expression of an attitude on a particular topic.

  6. What is P.O ? The relation between attitudes, opinion and action in P.O Become strong enough Become strong enough Attitudes Opinion Action

  7. Attitudes • Predispositions to think in a certain way about a certain topic.

  8. Attitudes • Attitudes characteristics: • Personal • Cultural • Eductional • Familial • Religious • Social Class • Race

  9. Attitudes • Motivating Attitudes • Maslow’s hierarchy of needs

  10. Motivating Attitude Change • Abraham Maslow’s theory of Hierarchy of Needs • 1. The highest order • 2. The fourth level • 3. The third level • 4. The second level • 5 The lowest level

  11. Attitudes • Changing attitudes • Percepts of political ativists in changing attitudes

  12. Persuassion How Moroccan Public Opinion is influenced?

  13. Traps of Public Opinion • P.O is changeable and, in assessing it, communicators are susceptible to a number of subtle yet lethal traps

  14. Traps of Public Opinion • General Public • Cast in stone

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