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FAMILY BREWERY SURVIVAL AMONGST THE CORPORATE GIANTS

FAMILY BREWERY SURVIVAL AMONGST THE CORPORATE GIANTS. Company History - 143 years. Partners and/or Directors of Coopers Brewery. Coopers Market Share. 2.6%. The “Coopers” Advantage. Company Position and Ownership Company History 143 years Product Range - Natural Beers

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FAMILY BREWERY SURVIVAL AMONGST THE CORPORATE GIANTS

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  1. FAMILY BREWERY SURVIVAL • AMONGST THE CORPORATE GIANTS

  2. Company History - 143 years

  3. Partners and/or Directors of Coopers Brewery

  4. Coopers Market Share 2.6%

  5. The “Coopers” Advantage • Company Position and Ownership • Company History 143 years • Product Range - Natural Beers • Product Difference - Cloudy • Close Product Association • The difference with Coopers is you can still meet a Cooper

  6. DARKSIDE CAMPAIGN

  7. COOPERS PALE ALE RACING

  8. COOPERS PALE ALE RACING

  9. Corporation v Family Advantages • Flow of information • Company reaction time • Company culture and its values • Staff loyalty and their value • Close product association, you are the product • The difference with a family company is you • The Intrinsic Value of your Company

  10. Some Views on Doing Business in Today's World • Anybody can have people, skill your people to be better • than the rest.Brains means business. • If you form your company on price, move it to China • Never forget your company culture and its values. • The image of your company is your advantage and that is • under your control.

  11. Some words from the dark side, to a younger Cooper turk Max Cooper • Indecision is the key to flexibility. • The careful application of terror is also a form of communication. • There is always one more imbecile than you counted on. • The trouble with life is, you’re already halfway through it before you realise it’s a do-it-yourself thing. • When the winds are too favourable, fail not to show wise caution and haul in the billowing sail.

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