Incorporating Fitness Into Your Life, Your Business, and Your Industry for Peak Performance

1. Incorporating Fitness Into Your Life, Your Business, and Your Industry for Peak Performance Katherine Roberts, Founder & President, Yoga for Golfers Presented by:

2. Incorporating Fitness into Your Life, Your Business and Your Industry for Peak Performance Katherine Roberts- Founder of Yoga for Golfers

3. Why don't you say something righteous and hopeful for a change?

4. Incorporating Fitness at your Facility What would it look like? Where would it be centered? Who would be involved? What will it cost me? How will I benefit?

5. You have questions and we have answers.

6. The first tee - the excitement for what lies ahead. Your vision. Your execution. Your success.

7. Taking a leap of faith

8. Crossing the Threshold Proved Positive • Created seven DVDs • Authored Yoga for Golfers • Authored Swing Flaws and Fitness Fixes • Created Instant downloads • YFG App • Global TT outreach through online study • Certified YFG teachers in 22 countries

9. A Healthier Golfer....A Healthier Facility • Increase player stamina • Boost player performance • More lesson business • Increase rounds played • More time spent at facility • Bottom line: Increased revenue

10. The Health and Wellness Benefits of Golf Health benefits: Walking the course provides an appealing alternative to those individuals who do not participate in regular exercises. Wellness benefits: Reinforces coping skills, builds social capital through friendships and develops a network of like-minded individuals. Resource: Participation and involvement for Golf 20/20 & World Golf Foundation conducted by Walker Research Group (2011)

11. Expand Player Development Programs with Golf Fitness and Wellness • PGA of America: Golf 2.0 Health and Wellness component • PGA of Canada: YFG Education webinar on golf fitness • PGA of UK: UAE golf professionals receive credits for golf fitness education • Doctors Orders: Play Golf, a public health education initiative through the game of golf Need for fitness component: Increase business, differentiate, grow customer base, a more health-conscience staff

12. The Reality of Our Sport The Sports & Fitness Industry Association looks at 127 different sports or activities 5 years of research talking to 40,000 Americans each year Out of 127 possible sports attracting and retaining women golf ranked #111 Yoga ranked #5

13. Yoga Statistics 16 million Americans practice Yoga on a regular basis 35 million Americans said they plan on trying Yoga in the next 12 months (Harris Poll) Yoga products sales have increased 87% in the past five years

14. Yoga~ Part of the Mainstream Culture

15. Yoga as Performance Modality in Sports Regardless of sport Yoga can enhance player performance. “Flexibility, strength and confidence are some of the benefits I enjoy when I work with Katherine.” -Joe Torre MLB Legend

16. Success Stories “A big part of improving our student’s game is improving their overall physical fitness and mental fitness. Yoga for Golfers gives them a sound plan that will produce visible results on the golf course.” -Doug Hammer, PGA Director of Instruction Troon North Golf Club

17. Success Stories "Our instructors and their pupils gained valuable insight into how the body should function during the golf swing and how physical limitations can contribute to technical issues. Yoga for Golfers helps golfers address the actual physical causes and reduces their frustration." -Jamie Wood Sr. Golf Professional Emirates Golf Club, Dubai

18. Success Stories "Yoga For Golfers has a great way of analyzing the limits of a golfer's strength or flexibility and it provides them a routine that will help improve the motion of their swing." -Eden Foster, PGA Golf Magazine Top 100 Instructor Maidstone Club

19. 3 Benefits of Breathing The facts are: 1. Strengthens Memory 2. Improves Concentration 3. Increases Circulation

20. “You swing your best when you have the fewest things to think about.” -Bobby Jones Golf Legend

21. Par Plan Larger scale group sessions for specific demographics

22. Birdie Plan Conveniently combines Golf Instruction with Fitness. Example: Short game clinic includes fitness tips specific to the short game. Smaller groups of four to six train together. A similar class size to your Golf Get Ready clinics.

23. Eagle Plan One-on-One lesson with your Golf and YFG Movement Expert. Example: 50 minutes total 20-minute golf instruction 30-minute fitness instruction Stay tech connected Two experts.One valuable experience.

24. Additional Opportunities • Golf 2.0’s Connecting with Her initiative-women’s clinic/quick warm-up • Host Clinics 4 times a year • Bring in a part-time yoga specialist • Add a certified YFG teacher to your instruction team

25. Technology- Keeping Customers Engaged Supports continued connection with students Supports adherence to programming Practice with purpose- Fitness and golf drills delivered weekly Options: Skype, Webinars, Apps, Blogs

26. Community Partnerships When Sevillano Links Golf Course (Corning, CA) established their annual women's Golf for A Cause Clinic they asked St. Elizabeth's Community Hospital to join them in the efforts. It increased event participation. St. Luke's (Boise, ID) certified an existing staff member in YFG as part of their men's health initiative. Hosted golf days combined with fitness and physical health screens.

27. Yoga Success Stretches Across Sports “Yoga has meant so much to me. Within 2 weeks, my back pain has subsided considerably. Walking around and standing up constantly in the dugout is now pain-free. Yoga has been great for our pre-workout stretch. Guys are more limber. They get their work done at a quicker pace because of yoga." -Bob Melvin, Mgr. Oakland A's

28. The Final Stretch

29. Thank you! Katherine@YogaForGolfers.com www.YogaForGolfers.com