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Background

Background. French multinational luxury goods conglomerate Founded in 1987 by Moët Hennessy and Louis Vuitton S.A Christian Dior is the main holding company Products: Clothing (les vêtements ) , cosmetics (les cosmétiques) , fashion accessories, jewelry ( bijouterie) , perfumes,

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Background

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  1. Background French multinational luxury goods conglomerate Founded in 1987 by Moët Hennessy and Louis Vuitton S.A Christian Dior is the main holding company Products: Clothing (les vêtements) , cosmetics (les cosmétiques), fashion accessories, jewelry (bijouterie), perfumes, spirits, watches, wines

  2. Company Sector Moët et Chandon Wines and Spirits Krug Wines and Spirits VeuveClicquot Wines and Spirits Mercier Wines and Spirits Château d'Yquem Wines and Spirits Hennessy Wines and Spirits Glenmorangie Wines and Spirits Belvedere Wines and Spirits Ardbeg Wines and Spirits DomaineChandon California Wines and Spirits Fendi Fashion and Leather Goods Donna Karan Fashion and Leather Goods Givenchy Fashion and Leather Goods Kenzo Fashion and Leather Goods Berluti Fashion and Leather Goods Louis Vuitton Fashion and Leather Goods Marc Jacobs Fashion and Leather Goods Loewe Fashion and Leather Goods Céline Fashion and Leather Goods Thomas Pink Fashion and Leather Goods Acquadi Parma Perfumes and Cosmetics Parfums Christian Dior Perfumes and Cosmetics Guerlain Perfumes and Cosmetics Bulgari Watches and Jewelry TAG Heuer Watches and Jewelry Zenith Watches and Jewelry Hublot Watches and Jewelry Chaumet Watches and Jewelry Sephora Selective Retailing DFS Selective Retailing Le Bon Marché

  3. Benefits of Merging • Create a strong brand image • Target the high-end, luxury goods market • Produce products under one single brand name -> Enable recognition from customers • Induce loyal customers to buy all LVMH products • Improve their own financial performance by diversifying into related markets

  4. Perfumes • Parfums Christian Dior • Kenzo Parfums • Acqua di Parma • Emilio Pucci Parfums • Fendi Perfumes

  5. Cosmetics • MAKE UP FOR EVER S.A • BeneFit Cosmetics LLC

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