Speech Making Process

1. Speech Making Process

2. Steps • Audience Analysis • Determine Purpose • Select/Narrow Topic • Gather Support Materials • Develop Central Idea • Render Main Points • Outline • Rehearse • Deliver

3. Audience Analysis • Demographics—physical characteristics • Psychographics or attitudinal analysis—psychological characteristics

4. Age Race, Ethnic background Gender Religion Educational Level Demographics

5. Attitudinal Analysis • Attitudes—likes, dislikes such as food, music, clothing • Values—right or wrong such as drinking • Beliefs—true or false such as God or Elvis

6. Determine Purpose • To inform • To persuade • To Entertain

7. Select/Narrow Topic • Relevant to: • Audience • Occasion • Speaker

8. More Considerations • Timely • Amount of information available • Can be done in time frame given • Is NOT controversial • Is not about sex, politics, religion • Is something that can be explained easily

9. Object Idea People, person Event Procedure Can be sensed;concrete Cannot be sensed;abstract Noteworthy General or specific How to do something Types of Informatives

10. Type of Research • Primary—original • Interviews, experiments, surveys • Secondary—existing Books, magazines, Websites, tv shows

11. Develop Central Idea • One complete, declarative sentence; one simple sentence

12. Render Main Points • Two or more • Three is standard • How many is too many?

13. Outline • Key word • Combination of words, phrases, and sentences • Full Content • Full sentences only

14. Rehearse • In front of mirror • In front of others • Audio tape • Video tape • Positive visualization

15. Deliver • Types of delivery • Manuscript • Memorized • Impromptu • Extemperaneous • Written out and read • Written out and memorized • No preparation • Combination

16. Steps • Audience Analysis • Determine Purpose • Select/Narrow Topic • Gather Support Materials • Develop Central Idea • Render Main Points • Outline • Rehearse • Deliver