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Sustainability. Dr. Ron Lembke. What is “Sustainability?”. The ability to keep doing something for the indefinite future If it’s not profitable, it’s not sustainable What allows a company to survive? Meeting customer demands Developing new products Keeping costs low. Treehugger Fringe.
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Sustainability Dr. Ron Lembke
What is “Sustainability?” • The ability to keep doing something for the indefinite future • If it’s not profitable, it’s not sustainable • What allows a company to survive? • Meeting customer demands • Developing new products • Keeping costs low
Students Care • Stanford MBA survey • 97% of students say they would take lower pay for a company with good CSR policy (Corporate Social Responsibility)
What is “Sustainability?” • Brundtland Commission (1987): • “development that meets the needs of the present without compromising the ability of future generations to meet their needs” • ESG • Environmental – Energy, Carbon, GHG, Water, etc. • Social • Corporate Social Responsibility: quality of life for employees, their families, and the community • Labor practices, healthcare, education, diversity, safety • Governance • Ethics, responsibility, Sarb-Ox • Tyco, Enron, WorldCom • Sustainable Economic Development
Triple Bottom Line • Environment (Planet) • What is your impact on the planet? • Society (People) • What is your impact on people? • Economic Performance (Profits) • How are your profits? Measurement • Clearer alignment to corporate strategy • Long-term targets, measurement systems • Transparent reporting
Corporate America Catches On • GE – Frank Mantero, Director Corporate Citizenship Programs • Investing and Delivering in Citizenship • Audited, like financial statements • 40% of value based on reputation • It’s not “giving” back – it’s a partnership • Wal-Mart • Sustainable Supply Chain • “We’re making money at this” • 600% increase in carbon reporting consulting
Conclusions • Companies are increasingly taking “Sustainability” more seriously • Exactly what does that mean? • Stay tuned. More in the next talk.