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Video & Podcasting

MARK 3030 . Video & Podcasting. Agenda. Context: Discuss ‘Community’ YouTube Creating a video Creative Commons Windows Movie Maker iMovie Other Technologies. Wikipedia.

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Video & Podcasting

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  1. MARK 3030 Video & Podcasting

  2. Agenda • Context: Discuss ‘Community’ • YouTube • Creating a video • Creative Commons • Windows Movie Maker • iMovie • Other Technologies

  3. Wikipedia Academics at the Community, Journalism & Communication Research group at the University of Texas at Austin in the USA are proposing a four-part definition of a podcast: • A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.

  4. The Rise of Blogging & Podcasting • According to IPSOS – Reid • Agencies • 60% very familiar, 47% use frequently or very frequently • Marketers • 47% very familiar, 38% use frequently or very frequently • Amongst the public: Aware Use 26% 1% March 09 90% 5% October 09 94% 8% October 10

  5. The Rise of Video & Podcasting • According to Graham Moysey, General Manager of AOL Canada • At the moment, Rich Media is5% of the media blend for an advertising buy – AOL believes this will rapidly shift to 80%

  6. The Rise of Video • According to IPSOS-Reid • Agencies • 40% very familiar, 23% use frequently • Marketers • 42% very familiar, 25% use frequently

  7. What do you watch? • How do you find it? • Do you share it? Why? How? To Whom?

  8. Success Stories • Have you seen a company use online video in a way that was • Compelling • Viral • Memorable • True to their brand?

  9. According to YouTube and Video Marketing: An Hour a Day* • The online video audience • Watches 147 videos per viewer per month • Uploads 15 hours of videos to YouTube every minute • 57% share videos with others • Only 3% find something worth sharing everyday • 19% rate videos and post feedback • 20% of young adults have uploaded videos Jarboe, Greg. YouTube and Video Marketing: An Hour A Day. Sybex. 2010.

  10. YouTube and Viral Videos • http://www.youtube.com/t/advertising_overview

  11. What Can You Do on YouTube?

  12. Production Thoughts • YouTube and Videomaker magazine provide a large number of how-to demos and instructions for free • www.youtube.com/video_toolbox • Windows Movie Maker • Audacity • Creative Commons License

  13. A Day Made of Glass... Made possible by Corning. Where have you seen video incorporated into retail spaces? "A Day Made of Glass" and take a look at Corning's vision for the future with specialty glass at the heart of it. http://www.youtube.com/watch?v=6Cf7IL_eZ38

  14. The Lab • Let’s learn to make a video! • Sign up for a free account at • www.animoto.com

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