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EXTREME GOLF TOURNAMENTS Take Your Event to the Next Level. Presented by PHIL IMMORDINO. Golf Tournaments Not for Everyone. A lot of work 1 million events annually $5,000 average raised per event You must know Golfers You must have a Committee. Hole #1 Define Your Purpose.
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EXTREME GOLF TOURNAMENTS Take Your Event to the Next Level Presented by PHIL IMMORDINO
Golf TournamentsNot for Everyone A lot of work • 1 million events annually • $5,000 average raised per event You must know Golfers You must have a Committee
Hole #1 Define Your Purpose You must have a clear goal • Have a Clear Purpose Fundraising Entertaining Exposure Networking Competition • Know how much you ant to make • Have a good cause
Hole #2Staffing Your Event Volunteers are the Key to Success • Recruit the Right People • Maximize their Efforts • Work with other Groups
Maximizing Volunteer Efforts Empower Your Committee • Train Them Properly • Give Them Ownership • Hold Them Accountable • Reward Them
Committee Assignments Give Everyone Responsibility • Honorary Chairman • Tournament Chairman • Sponsor Chair • Golfer Chair • Logistics Chair • Gift & Prize Chair • PR & Marketing Chair • Auction Chair
Hole #3Choose The Right Format Formats can make or break your event! • Formats increase participation • Formats increase income • Handicapping
Hole #4Find the Right Golf Course Golfers play because of the Golf Course • Give Golfers what they want Unique Good Condition Service Food Value • Get the best deal
Hole #5Selling Sponsors Sponsors are your profit! • Sponsors want more business • They need a return on investment • Turn your event into marketing tool • Must have a relationship
Hole #6Promoting Your Golf Event Don’t be all things to all people! • Target market • Show Quality • Networking
Hole #7Recruiting Golfers Fill your field! • What do golfers want? • Great course, food & merchandise • Value • Friends asking Friends • Rule 9 x 4 x 4
Hole #8 & 9Games and Contests Everyone is a Winner! • More fun and excitement • Builds memories • Generates more money • Packaging
Hole #10 & 11Gifts and Prizes Keeps Them Coming Back! • Marketing tools • Great first impression • Most Important – Tee Gifts • Sponsors Cover the Cost
Hole #12Signs and Banners Make your event look BIG! • Shows quality event • Makes sponsors happy • Builds future Sponsors
Hole #13Photos and Videos Make unforgettable memories! • Marketing tool • Sponsorship opportunity • Reminds them of the event/sponsor
Hole #14Auctions Do Them Right for Big Returns! • Separate Committee • Big Items • Offer Experiences • Promote in Advance
Hole #15Awards Ceremony Don’t stop now! • Last impression • Have a party • Make more money
Hole #16Time Line Give Your Committee Plenty of Time • 6 Months • 1 Year in Advance • Sign up Deadline
Hole # 17Budget & Insurance Watch it Carefully • Income • Expenses • No Free Lunch • Insurance
Hole #18Wrap Up and Follow Up Building for the future! • Evaluate every aspect • Survey the Golfers • Sell next year now
Conclusion • Clear Purpose and Objectives • Recruit the Right Team • Choose the Right Format • Great Golf Course • Sell Big Sponsors • Fill your field with Golfers • Think Big
GTAA Serving the Golf Tournament Industry • Free Membership • Weekly Newsletter • Certification Program • Educational Materials • Local Consultants