Taking your event to the Next Level

1. Taking your event to the Next Level USPTA Mid-Atlantic Convention

2. Bill Riddle • USPTA Elite Professional and Tester • PTR Tennis Professional and Tester/ Clinician • TIA Global Cardio Tennis Speakers Team • Tournament Director and Co-Chair for Music City Tennis Invitational • Produced and directed tennis events in 12 different countries • Radio Show host

4. What makes it an “event”?

5. Objectives: Ask … what do I want? Compare and evaluate your current event Leave with a road map

6. DREAM BIG

7. Choices…

8. Creating a Buzz • What will create a buzz ? • What will get people out ? • What makes my event attractive to sponsors ? • What makes my event special ?

9. Staffing • Leadership • Committee(s) • Event Staff • Volunteers • Security • Set up and clean up

10. Marketing & Media • Photographer + 1 • Celeb Spokesperson • Press Releases • PR Firm • Local TV • Local Radio • YOU are your best promoter • Social network

11. Attracting & Securing …. • Sponsors • Target audience • Demographics • What is our value • Celebrities • Connections • TV and Radio • Think outside the box of tennis • VIP involvement • Mayor or Governor • High profile coaches

12. On Site Needs… • Hospitality • Food and drinks • Beer and wine • On site vending • Legal bartender • Media • Live remotes • Media area • Transportation • Players and volunteers • Equipment • Sponsors & VIP’s • Private area • Food and drink • Security

13. Event Extras… • Demo Day • Pro Am • Kids Carnival area • Food trucks • Military and Fire Trucks • Lead up events

14. Challenges … • Weather • Seasoned staff • Volunteers • No shows !! • Players dropping out

15. Thank You to everyone • Committee Lunch within a month • Sponsor goodie bag – hand deliver • Participant evaluations on site Event Wrap Up

16. Take Away…Objectives…Questions …