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MOTORCYCLE SAFETY MEASURES. A STUDY OF AWARENESS, PREVENTION & INNOVATION. “I believe in looking reality straight in the eye and denying it.”. - Garrison Keillor. Lior Bar-David | Thesis I: Proposal | Manu/Mahler. SAFETY MEASURES. OBJECTS OF AFFECTION OR LIFELINES?. PROTECTIVE GEAR.
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MOTORCYCLE SAFETY MEASURES A STUDY OF AWARENESS, PREVENTION & INNOVATION “I believe in looking reality straight in the eye and denying it.” - Garrison Keillor Lior Bar-David | Thesis I: Proposal | Manu/Mahler
SAFETY MEASURES OBJECTS OF AFFECTION OR LIFELINES? PROTECTIVE GEAR HELMET TECHNOLOGY RIDER TRAINING/EDUCATION Which measure is most important in reducing rider injury and death rates? Lior Bar-David | Thesis I: Proposal | Manu/Mahler
SAFETY MEASURES OBJECTS OF AFFECTION OR LIFELINES? PROTECTIVE GEAR HELMET TECHNOLOGY RIDER TRAINING/EDUCATION ALLAREIMPORTANT Which measure is most important in reducing rider injury and death rates? Lior Bar-David | Thesis I: Proposal | Manu/Mahler
MOTORCYCLE SAFETY? ILLUSION OR FACT
MOTORCYCLE SAFETY WHAT YOU NEED TO KNOW “So you want to ride a motorcycle… and not die” Motorcyclesafety,two words that come-off as an oxymoron when placed together. But the rider of this bike survivedwith minor burns, a fractured collar bone and minor bruising. It wasn’t a miracle or dumb-luck that saved his life; his survival was made possible thanks toprotective gear and the intelligenceto use it. Lior Bar-David | Thesis I: Proposal | Manu/Mahler
THE FACTS OF LIFE THESIS OBJECTIVES To transform common negative perceptions and fearful attitudes associated with motorcycles and motorcycle safety. Through the exploration, development and ultimately the execution of new assistive technology that accrete rider awareness. SOURCES Insurance Bureau of CanadaStatistics CanadaTransport Canada: Road Safety Library MONASH University: Accident Research Centre Ministry of Transportation Insurance Corporation of British Columbia …and growing Lior Bar-David | Thesis I: Proposal | Manu/Mahler
THE FUNDAMENTAL DIFFERENCE BETWEEN THE GOOD & THE DARK SIDE OF THE FORCE DANGER DANGER NOISE NOISE FEAR FEAR DEATH DEATH INJURY FREEDOM DISABILITY INDIVIDUALITY POLLUTION ECONOMIC FAST SPEED INTRAVERT EXTRAVERT HATE LOVE Lior Bar-David | Thesis I: Proposal | Manu/Mahler
A BREAK IN THE CHAIN TO EDUCATE OR NOT TO EDUCATE? MONASH University in Victoria, Australia has done extensive research on motorcycle safety and equipment. They concluded in one case study that there was no reduction in the accident rates based on: riders who took a riders’ training course and those riders who did not. Interestingly enough, riders who took a training course were more likely to wear protective gear than riders who did not. So, do riders’ training courses make better drivers? The Insurance Bureau of Canada seems to think so. Offering better rates to riders who complete a certified training course. Do you see the break in the chain? SOURCES Insurance Bureau of CanadaStatistics Canada MONASH University: Accident Research Centre Insurance Corporation of British Columbia Lior Bar-David | Thesis I: Proposal | Manu/Mahler
KNOWLEDGE IS EVERYTHING RESEARCH PROCESS & METHODOLOGIES COLLECT & REVIEW: Statistics: Accident Rates and Common Injuries Interview: Emergency Personnel (Fire, Ambulance, Police) Survey: Riders and None Riders Culture: Motorcycle Culture and Counter Culture Understand: Stakeholder Analysis and Persona Development Economic: Injuries vs. Hospital Funding Lior Bar-David | Thesis I: Proposal | Manu/Mahler
AIM HIGH OR YOU MIGHT MISS THE BOWL GOALS & DELIVERABLES NEW WAYS OF THINKING: Increase perception, reinvent safety, redefine motorcycle culture. Dispel fear through innovation and improved safety measures. Develop new safety/protective gear. Lior Bar-David | Thesis I: Proposal | Manu/Mahler
THANK YOU Lior Bar-David | Thesis I: Proposal | Manu/Mahler
IMAGE SOURCES http://www.motor-cycle-diaries.blogspot.com http://roadsafety.wordpress.com http://weblog.masukomi.org http://picasaweb.google.com http://www.totalmotorcycle.com http://www.daystarmx.com http://www.jiunlimited.com http://www.comingsoon.net www.bigplansbigcrash.com