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Micro Video Content

Stylus Solutions Pvt. Ltd. is a content writing and e-learning company established on March 26, 2009. Stylus has been providing documentation services to multiple clients at global levels. Our language editors play with words at the syllabic level and brainstorm over commas and full stops, while our analysts research the social media space, the Internet as well as the market for brand promotion and auditing.

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Micro Video Content

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  1. MicroContent&WhyYouNeed it MICROCONTENT&WHYYOUNEEDIT Consideringtoday’slifestyle,mostofusspendconsiderabletime travelling.90%ofthepeopleareseenbrowsingthroughtheirmobile phoneswhiletravelling,especiallyiftheyarenottheonesdriving. Nobodylikestoreadalongarticleorwatchaone-hourvideounless youfinditinteresting.Whilecominghomefromwork,youfirst see what’sinyourphone.Afterhavingalong-hourshift,youwouldlike towatchavideothatwillconveysthemessage.Thisiswheremicro videocontentcomesintopicture. Withtheincreasedusageofmobilephones,thedemandformicro- contenthasincreased.Microcontentmarketingiscreatingquitea buzzincontentmarketing.Let’sfindoutwhatitmeans. WhatisMicroContent? Microcontentisasmallpieceofinformationthatcanbeshared online.Itsmaingoalistoconveyinformationquicklyandleavea long-lastingimpressionontheaudience.Itmainlyfocusesonthe socialmediaplatform,whichisaquickandpopularmethodtoget informationoutintoday’sgeneration.Simplyput: Microcontentiscontentthatcanbeconsumedwithin10seconds or less.

  2. Withtheuseofsocialmediaitiseasierthanevertodistribute contentinthismanner;however,therearecertainpointstokeep in mindwhiledoing that: • Knowyourplatform: • Apartfromhavingitsowndemographicaudience,everysocial networkplatformhasacertainformatinwhichcontentcanbe shared.So,decidetheformatinwhichyouwanttoupload your contentandthenselectyour platform. • Identifyyouraudience: • Beforedevelopingthemicrocontent,youneedtoalwayskeepin mindwhyandforwhomyouarecreatingthecontent.Createcontentthatconnectsandengageswithyourtargetedaudience.By providingvalueandproblemsolutions,youcaneasilyearntheirtrust andturnthemintopotentialcustomers. • Be effective: • Youmaynothavetousewordsalways.Decidedhowyouwantyour contenttobepresented:words,videos,infographics,etc.Your targetaudienceandtheserviceyouareprovingwillhelpyoudecide yourmedium.Forexample,ifyouareagraphicdesigningcompany, youmaywanttoportrayyourmessagewithinterestinggraphicsor evencomics;ifyouareacontentwritingcompanyyoucan use catchytaglinesor infographics. • Optimizeyourcontent: • YouneedtooptimizeyourcontentforSEOtomakeitsearchable. Wheneverausersearchesforcontent,allittakesiswell-crafted microcontenttodrivethemtoyourwebsite.YourSEOoptimized microcontentcanplayavitalroleindrivingtraffictoyourwebsite throughsearchengineresults.Oncetheyareonyourwebsite,your long-formcontentcankeepthemengagedandencouragethemto subscribetoyourservices.

  3. Keepitshort: • Ofcourse!Duh!Keepyourcontentshortandprecise.Theshorter thecontent,themorelikelihoodyourmessageisgoingto get conveyed.Insuchsituations,visualelementsgenerallyplayavital role. • Butwhyismicrocontentrequiredwhenyouarealreadyproducing long-formcontentandadvertisingitonsocialmedia,right? • WhyDoYouNeedMicroContent? • Microcontentisaboutcreatingvalueorcreatingasenseofvalue thatyouwillbeabletoofferthereaderinthefuturewhentheyavail ofyourservices.Microcontentcanbeusedasabaittograb the attentionofyourtargetaudience. • Itcangetyourpointacrosstoyourclientswithinafew seconds.Thebestwaytoengagethemistoprovideshredsof informationinsteadofsharingitallat once. • Ithelpsinsharingcontentwithout compromisingoncostand quality. • Itcanbeusedtosolveaspecificproblemoransweraquestion foryourtargetaudienceinaveryshortamountofspace. • Youcanaddalinkorreferencetoyourmicrocontentthatwill taketheusertothedetailedblog,newsletter,e-learning course,productfeatureguide,etc.,whichcanfurtherturninto apositivebusinessdeal. • Inthistechsavvyworld,ifyouwanttoboostyourbrandamonga wideraudience,youshouldconsiderinvestinginmicrocontent.You canhiretheservicesofprofessionalmicrocontent • marketingcompanies,suchasStylusSolutions,andletusdealwith theknickknacksofhelpingyouachieveyourmarketinggoals.

  4. Youcanalsovisitour websiteatwww.stylusolutions.comorget in touchwithusatinfo@stylusolutions.com.

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