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Video Content Strategies

Video Content Strategies. Transforming Websites with Video Myth-busting HTML 5 <video> . The Crossroads. Culture Transformation. Closing the gap between content and audience. Benefits of Video Content. Production. Distribution. Key Strategic Element – Player ubiquity.

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Video Content Strategies

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  1. Video Content Strategies Transforming Websites with VideoMyth-busting HTML 5 <video>

  2. The Crossroads

  3. Culture Transformation Closing the gap between content and audience

  4. Benefits of Video Content

  5. Production

  6. Distribution

  7. Key Strategic Element – Player ubiquity

  8. In Action: http://www.state.gov/

  9. Video Traffic Statistics & Trends

  10. Myth-Busting HTML5 <video>

  11. The Promise • No fragmentation – higher success factor with scalable, manageable solutions • No need for plug-ins, 3rd party tools or proprietary solutions. • Better performance – native functionality • More culturally aligned with the web – open & free standards

  12. The Reality • The functionality is standardized, the implementation isn’t • War of the codec standards • Reliance on Plug-ins (Flash) for fallback

  13. Encoding <video>

  14. Implementation • Make one version of your video in WebM (VP8+Vorbis) • Make another version in H.264 +AAC audio in an mp4 container • Make a third version in theora + Vorbis in an ogg container • <video> embed with a fallback on flash

  15. Why Bother? • Devices. If you care at all about reaching the mobile marketplace, video is a must. • Lead, don’t follow -  be a part of setting the standard. The sooner you get started, the better off you’ll be when it matures. • Potential – html5 <video> is where flash was 10 years ago – on the precipice of explosive growth. • It’s worth it – any bumps are outweighed by video’s extended reach. • SaaS Solutions – you don’t have to DIY.

  16. Resources • Technical: html5rocks, html5video • In Action: http://www.state.gov/ • Platforms: Brightcove, Kaltura, Vzaar, Yokto, SproutVideo • Players: VideoJS, Sublime Video, MediaElement.js, JWPlayer

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