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VSC Slide for Budget Workshop May 15, 2014

VSC Slide for Budget Workshop May 15, 2014. Competitive Set. Lee County FY 2013 TDT Collections at 5% $28,600,000 FY 2014 Promo budget (53.6% of total) $16,577,567 20,779 lodging units $797 per unit promo Collier County FY 2013 TDT Collections at 4% $16,369,563

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VSC Slide for Budget Workshop May 15, 2014

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  1. VSC Slide for Budget Workshop May 15, 2014

  2. Competitive Set Lee County FY 2013 TDT Collections at 5% $28,600,000 FY 2014 Promo budget (53.6% of total) $16,577,567 20,779 lodging units $797 per unit promo Collier County FY 2013 TDT Collections at 4% $16,369,563 FY 2014 Promo budget (43% of total) $8,180,500 11,000 lodging units $743 per unit promo Pinellas County FY 2013 TDT Collections at 5% $30,600,000 FY 2014 Promo budget (58.60% of total) $22,123,000 40,000 lodging units $553 per unit promo Manatee County FY 2013 TDT Collections at 5% $8,918,279 FY 2014 Promo budget (65.8% of total) $6,517,635 6,500 lodging units $1002 per unit promo Sarasota County FY 2013 TDT collections at 5% $14,960,000 FY 2014 Promo budget (33.50% of total) $6,543,718 15,332 lodging units $426 per unit promo

  3. ROI on VSC Advertising & Sales Efforts

  4. Forecast Positive but not Bullish • US lodging demand is above 20 year average but RevPar growth is slowing. • The US has recovered pre-recession RevPar, but not Sarasota County. • The northern part of Sarasota County has approximately 2500 hotel/motel rooms but there are 1000 new rooms in development. Experts warn that in a market when supply of hotel inventory grows more than 2%, it can negatively impact performance resulting in lower RevPar. For Sarasota County, it will be vital to drive new demand and develop new market segments. • Nationally, transient strong but group recovery is still sluggish. Group percentage of total occupancy continues to decline. STR DMAI CEO Forum April 2014

  5. US Traveler Sentiment Measure 2014 Sources of Visitor Inspiration “top of the funnel” Friends & Family 54% Magazines 44% Broadcast 44% Destination Website 42% Internet/Search 40% MMGY DMAI CEO presentation April 2014

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