1 / 4

Impression formation

Impression formation. How do we form judgements and impressions of people? Are some types of information more important than other? What are the approaches to the study of impression formation?. Asch’s paradigm.

sukey
Download Presentation

Impression formation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Impression formation • How do we form judgements and impressions of people? • Are some types of information more important than other? • What are the approaches to the study of impression formation?

  2. Asch’s paradigm • Those who saw the first group (warm) of adjectives usually form a more positive impression of the person. • Asch’s (1946) explanation was that we form impressions using some kind of gestalt or ‘whole picture’, with each piece of information influencing the others. • an intelligent & warm person generates a positive impression • an intelligent & cold person generates a negative impression Ash, S. (1946).Forming impressions of personality. Journal of Abnormal and Social Psychology, 41, 258-290.

  3. Asch’s configural model • This approach is known as the configural model • The cold and warm traits have a strong effect on the interpretation of the surrounding traits • These are termed CENTRAL traits because of their influence • Other traits do not have the same power: polite / blunt • Traits which appear first have more impact in final • impression (primacy effect)

  4. Class experiment

More Related