Presenters : Muhammad Awais Zahid SP11/Bcs-B5-021/SWL 2. Wajid Saleem SP11/Bcs-B5-03/SWL 3. Tanveer Ahmad

2. Presenters : • Muhammad AwaisZahid SP11/Bcs-B5-021/SWL 2. WajidSaleem SP11/Bcs-B5-03/SWL 3. Tanveer Ahmad FA11/Bcs-B5-09/SWL COMSATS Institute of Information Technology, Sahiwal.

3. Business plan on: Kids Restaurant

4. Industrial Analysis Processed foods Beverages Dairy products Frozen foods Biscuits and bread

5. Industrial Analysis: • In past five years the restaurant industry increase the GNP by 40%. • 29% of the total production and 17% in total employment are in food manufacturing sector. • Retail sales of processed foods are expanding 10% per year and are current.

6. Usage of Food During Day Time • Lunch 44% • Morning Snacks 40% • Afternoon Snack 31% • Dinner 19% • Evening Snack 14% • Breakfast 12%

7. Consumption Pattern • Annual consumption of meat and chicken in Pakistan is 320 million KGs • Raw material should be around 60% of total category 5.76 million KGs

8. Competitor Analysis Major Competitors could be : • KFC • McDonalds • Other restaurants with similar offerings

9. SadaHaqethyrakh !!! Description of KID’s Restaurant

10. Mission Statement : • To create a healthy relationship b/w food and children. Vision statement : • To built and maintain customer oriented Culture. Moreover dedicate our self in providing the highest quality food to KIDs and their family. Promoting a healthier lifestyle that exceeds our client's expectations. Building a friendly environment where children loves to EAT.

11. Goals And Objective: • Market share: attain 10% of market share in the first year. • Sales: Increase our sales 10% every year. • Awareness: our goal is to increase 10-20% of awareness among the customers in initial six months. • New outlets: we plan to open an outlet in DHA lahore whenever 70% of the cost is covered.

12. Market Segmentations: • Primary : Children from the age of 5-10 years. • Secondary: Parents and elders are our secondary market as they are one who make purchases decisions and have the buying authority .

13. Deals Free TOYS with every Deal. Kiddie Cakes Add one egg and a strip of bacon Kids’ French Toast One slice, served with one egg and a strip of bacon chicken-in-a-Blanket One pancake with sausage rolled-up inside! Kids’ Complete One egg, home fries, one strip of bacon & one slice of toast or biscuit With homemade muffin or English muffin Half-a-Country One egg, one sausage or bacon, a biscuit and gravy Mini Shaver One egg scrambled with a thin slice of ham, homefries and toast

14. Marketing Mix Services: • Quick home delivery, which will operate by phone and SMS. • Restaurant will provide KIDs friendly themed environment in collaboration with CARTOON NETWORK,POGO and DISNEYP etc.

15. Promotions • Publications (teasers, brochures, flyers) • Adds in home express. • TV commercials. • Radio adds • School visits • Signage

16. Promotions (cont.) • Online tactics • Loyalty programs • Public relation tactics • Comment cards • Student discount cards

17. Jobs and Duties • Finance department • HR department • Operational department • Marketing department • Procurement department

18. Share of Investment

19. Allocation of Initial investment

20. Suppliers • K & N’s • Refan oil Unilever Pakistan • Young’s food Pvt. Limited • Adam’s milk food Pvt. Limited • Down’s bread • Knorr • Nestle Pakistan • Pepsi Pvt. limited Pakistan • Toy suppliers. • Furniture suppliers • Electronic goods suppliers.

21. Risk Assessment • Competitors • Bird-Flu • Price of raw material • Employee turnover • Marketing techniques • Government issues

22. Thank you