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CFA MARKETING. Management Meeting Date : 10-08-2011. GM (Sales and Marketing- CFA) TAMILNADU CIRCLE, CHENNAI. Promotional scheme-Land line. Customer to provide Own telephone will get 300 calls free No installation charge Offer up to 28/09/2011.
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CFA MARKETING Management Meeting Date : 10-08-2011 GM (Sales and Marketing- CFA) TAMILNADU CIRCLE, CHENNAI
Promotional scheme-Land line Customer to provide Own telephone will get 300 calls free No installation charge Offer up to 28/09/2011
Promotional offer-Broadband For new customers No installation charge No security deposit Modem security in three installments MoD worth 149/GoD worth 49/-for one month free from Hungama GoD worth Rs.49/- free for one month from India Games Period of offer up to 01/09/11
Promotional offer-Broadband Customers providing own modem will get Installation fee waiver 500 MB free download/month for four months Offer up to 24/10/11
Promotional offer-Broadband New Prepaid BB customers Installation fee waiver 100 MB free download with fifteen days validity Offer up to 07/10/11
Promotional offer-Broadband Disconnected postpaid BB customers having own modem can reconnect as Prepaid broadband connection . 100 MB free download for 15 days validity. No installation charges
Promotional offer-UITC For cards of denomination Rs.300 and above ISD charges to popular countries reduced to 3 paise/second Offer up to 28/09/11
Incentive for employees Employees can enrol existing/new BB customers to long duration payment option . Rs.50 per connection incentive Period:30/09/11
Sale of BB CPE by franchisees CM & CFA franchiseees instructed to sell BB CPEs at BSNL CSCs Procurement from M/s.Teracom & M/s.Syrma Technologies Pvt. Ltd Rate to customer: Not to exceed BSNL price
Recovery of O/s. dues by franchisee Along with the existing channels of recovery , CM & CFA franchisees are permitted to collect outstanding dues (Rs.1000-20000) pending for more than one year but less than three years. Commission communicated vide Lr.No. Mktg/CFA/Franchisee as collection Agent/2011-12/4 dt 27/06/11
Expiry of contract with Mr.AbhinavBindra Contract expired 20/07/11 Compliance w.r.t to removal of photographs received only from Trichy SSA. All others also to comply.
PCO target Annual Target : 5950 Q1 Achievement :-13615 BSNL Shoppee/epco: Annual Target : 1139 Q1 Achievement : 50
Landline PRBT PRBT provisioning come down drastically SSAs are requested to analyse the reasons and improve PRBT count.
IN service Target • Prepaid :Rs.7.50 Cr • QI achievement : Rs.0.38 cr • Postpaid : Rs.12.75 Cr • Q1 achievement :Rs. 0.45 Cr • Targets assigned to CM/CFA franchisees during meet on 04/08/11
Role of Udaan Team in marketing IN products To assign target to CSCs & ensure they that sell cards To monitor performance of franchisees and all other channel partners
TAC meetings Meetings to be conducted once in six months 3 meetings should have been conducted All SSAs except Vellore conducted 3 meetings. Vellore to expedite conduct of third meeting
FLPP PCOs FLPP possible in all types of switches Post paid PCOcan be converted into prepaid Commission better that post paid PCOs Validity of FLPP increased
PROJECT UDAAN PROJECT UDAAN
Action points • SSA heads should have Weekly meeting with UDAAN team and External team. • Maintaining exclusive staff for Udaan. • Review of pending oldest leads. PROJECT UDAAN
Small posters (A4 xerox copies). Making outbound calling. TV Scrolling PROJECT UDAAN
Broadband connectionsContribution by Udaan PROJECT UDAAN
Landline connectionsContribution by Udaan PROJECT UDAAN
LEAD SOURCE- 1/04/11 to 31/07/11 (Ranking) Leads created by Udaan team : 90% PROJECT UDAAN
Status of Leads – Jan 2010 to July 2011 PROJECT UDAAN
Trend in LL and BB provisioning of Udaan Team PROJECT UDAAN
Trend in LeadsAug 2010 to July 2011 PROJECT UDAAN
Ranking by Productivity (Per Sales Associate/month) April 2011 to July 2011 PROJECT UDAAN
PROVISIONING TIME (Time taken for feasibility from the date of lead generation –For July 2011) PROJECT UDAAN
Feasibility Report –within one day during July 2011 PROJECT UDAAN
PROVISIONING TIME- July 2011Time taken for completion of lead from the date of feasibility given PROJECT UDAAN
PROVISIONING TIME- July 2011from the date of feasibility given PROJECT UDAAN
Broadband Target (Project Udaan) PROJECT UDAAN
LEAD GENERATION TARGET PROJECT UDAAN
CFA Franchisee – EOI Status PROJECT UDAAN
CFA Franchisee Target/Achievment • 1.Coimbatore Franchisee. Agreement date : 24/03/11 Operation launched : 01/05/11 Connections provided: May-28, June-40, July - 114 Sub-franchisee : 5 Retailers: 10 Feet on Street: 3 • 2. Nagercoil Franchisee Agreement date : 24/03/11 Operation launched : 06/06/11 Connections provided: June-40, July -34 (LL-13, BB-13, WLL-8) Sub-franchisee : 20 Retailers: 50 Feet on Street: 10 Prepaid IN services Target : 26 Lakhs PROJECT UDAAN
CFA Franchisee– New Commission structure dated 08-08-2011 For new BB/LL connections 100% commission payment after first bill payment instead of third bill payment. Centrex and VPN the Commission has been increased from Rs.50/- to one month FMC per member line. Free phone service and Universal Access Number the commission has been increased from Rs.1500/- to Rs.5000/- Premium rate Service the commission has been increased from Rs.1500/- to Rs.3000/- per commission. PROJECT UDAAN
Broadband Penetrationas on 31st July, 2011 PROJECT UDAAN
Thank you PROJECT UDAAN