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Globalization Introduction

Globalization Introduction. Globalization: Contested. Roots? Coined 1960 Theodore Levitt “Marketing Myopia” Harvard Business Review Buzzword- 1990s Describe ↑ interdependent social life Disputed concept. Globalization: Contested. Reactions ‘Global village’ ‘ Glocalization ’

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Globalization Introduction

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  1. Globalization Introduction

  2. Globalization: Contested Roots? • Coined 1960 • Theodore Levitt • “Marketing Myopia”Harvard Business Review • Buzzword- 1990s • Describe ↑ interdependent social life • Disputed concept

  3. Globalization: Contested Reactions • ‘Global village’ • ‘Glocalization’ • Global invasion into local realm • ‘Buy American’ • ‘Locavore’ movement • Phenomena • NAFTA • WTO • 9/11

  4. Bin Laden Why does the author use the bin Laden tape to explain globalization? Good example? • Seemingly distant • Captures global dynamics Chain of interdependencies? • Mountains to Kabul • Al-Jazeera office, Doha • Satellites • Agreement with CNN • Broadcasts tape • Online • Video, full text

  5. Bin Laden Appearance • Fatigues • Soviet origin • AK-47 • Soviet origin • Global weapon • Arms trade • Microphone, Timex watch • Western equipment

  6. Terms Global Imaginary -Encompasses globalization -Global social consciousness Globalization -Processes that weaken national identity -Dependent on global imaginary Globality Social result of globalization process

  7. Global Imaginary • Growing consciousness of global community • To which community do you belong? • Identity • Tribal v. national • Consumer habits • Local v. imported • Information • Local news v. world sources • Social network • Local community v. Facebook

  8. Globalization • Set of social processes • 3 assertions • Challenges nationalism, the state • Moves toward globality • ‘Global’ cities • Not yet at globality • Still borders • Not fully blended • Intermesticissues • Ex: Sushi

  9. Globality • Social condition • Interconnections that melt borders • Elements of economics, politics, culture, environment • Ultimate indication of integration • Ex: Creating a concise int’l law on human rights Poster reads: Stoning (was) Capital Punishment is really not that complicated. Ending it is. Really not that complicated Haavard Pedersen Italy http://good50x70.org/2007/gallery/gallery03/

  10. Globalization as Focus Characteristics • Uneven process • Multifaceted • Multidimensional • Dynamic • Intangible & tangible aspects • Foreign words/phrases • Material objects Hello Kitty, Japan, 1974

  11. Globalization as Focus Requirements • Global networks • Expansion across borders • Technology

  12. Globalization as Focus Defined “Globalization refers to the expansion and intensification of social relations and consciousness across the world-time and world-space.” (Steger, 2009, 15)

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