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Integration Strategy

Integration Strategy. Lean marketing by process integration. adapter. client. ad serving service. marketing research. ad sales company. creative agency. Integration Strategy. workflow management (groupware). research & analysis (integrated toolbox).

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Integration Strategy

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  1. Integration Strategy Lean marketing by process integration

  2. adapter client ad servingservice marketing research ad sales company creative agency Integration Strategy workflowmanagement(groupware) research & analysis(integrated toolbox) buying & administration(ERP system) planning(XPress series) business bus

  3. TITAN architecture reports (standardised, individual) dashboards information pool DataWareHouse information sources TV Planning … … : time recording system, retailer, sales, callcenter, research studies, in progress: media planning data 4 all media, print penetration, radio penetration, more studies …

  4. Motivation for TITAN Unique Individuality adding revenue Premium Advanced Standard Light Discoverer saving costs Complexity €!

  5. Distribution of TITAN Individuality BI Client Agency Client Agency Client Complexity

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