Social Media Integration into Advertising Strategy

1. Social Media Integration into Advertising Strategy The following presentation has been prepared by: http://homeworkscenter.com/ Visit us for more outstanding academic papers and samples.

2. Introduction • Modern marketers are under great pressure to promptly adopt social media to incorporate it into their day-to-day marketing/advertising activities. • For a successful social media strategy, organizational managers have to release the one-sided brand message and use an inclusive approach within their social media communication. http://homeworkscenter.com/

3. Leading Edge Trends in the Integration of Social Media • Determining what consumers need in a product, responding to consumers demand effectively, and reaching consumers where they are located are essential factors in marketing. http://homeworkscenter.com/

4. Leading Edge Trends in the Integration of Social Media • Traditional advertising and marketing campaigns related to price and cost considerations, promotions, consumer satisfaction, and advertising are extremely essential in a marketing strategy. http://homeworkscenter.com/

5. Proliferation of Many Platforms for Social Media • Most common social media tools in applications are YouTube, Facebook, LinkedIn and Twitter. • There are also some new ones like Pinterestand Google+. • Such new platforms provide services that satisfy diverse marketing needs. http://homeworkscenter.com/

6. Consumer Location Services • The technology relates to social applications like Ban.jo, Path, and Foursquare. Together with near field communication (i.e. NFC), the social applications have been enabling marketers to access consumer data. http://homeworkscenter.com/

7. Mobiles Are Becoming a Game-Changer • The increased popularity of smart phones and tablets has greatly been advancing mobile marketing. This form of marketing enables companies connect with their customers and clients in real time. http://homeworkscenter.com/

8. Integration • The trends have indicated a new generation for integrated marketing programs, which is more sophisticated. • There are also social programs and movements that are becoming increasingly integrated into the existing business processes. http://homeworkscenter.com/

9. Integration • They have become the agent for purpose-driven product innovation, sales, lead generation, customer service, communications, company culture, brand development, R&D and marketing http://homeworkscenter.com/

10. Recommendations for Incorporating Social Media • Marketers should establish the highest number of digital presence possible to incorporate social media into the Traveler and Workhorse market segments. http://homeworkscenter.com/

11. Recommendations for Incorporating Social Media • Marketers should take advantage of the explosion of social media networks and platforms to ensure the traveler and workhorse brands are available in as many locations as possible. http://homeworkscenter.com/

12. Conclusion • Social media have highly changed how firms operate and developed positive implications in relation to marketing, product innovation/development, consumer insights, and company reputation. • This is an excerpt of a term paper written by one of our writers. Visit our website for more academic papers like this. http://homeworkscenter.com/

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