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Use of Color Incorporating Human Psychology in the Built Environment

Use of Color Incorporating Human Psychology in the Built Environment. Banu Manav University of Bahçeşehir, Faculty of Architecture. Color studies on……. Psychology Physiology Culture Age Gender Urban-regional palette. C O L O R. Aim of the study.

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Use of Color Incorporating Human Psychology in the Built Environment

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  1. Use of Color Incorporating Human Psychology in the Built Environment Banu Manav University of Bahçeşehir, Faculty of Architecture

  2. Color studies on…… • Psychology • Physiology • Culture • Age • Gender • Urban-regional palette C O L O R

  3. Aim of the study • to investigate the beliefs of people about color • to discuss why and how they select color • for a particular space

  4. Procedure ….42 color chips

  5. Results Part 1 • The emotional response changed from positive • to negative, as a result of the change in value • and saturation. • Low value-high saturation levels….negative • Medium and high value-high saturation ..positive

  6. Results Part 1 Overall, 60,3% positive responses, 37,7% negative responses, 1% no emotional response, 1% others. 89,7% 74,2% 58,3% 72,1% 57,4% 53,2% 41,5% 25,7%

  7. Results • Chi-square test results; dependency between black-gender (p=0,031), dependency between black-age (p=0,029),no dependency between black-education level (p=0,836) no dependency between gender,age, education level and choice of other colors in the study

  8. Results Part 2 • Color preference-dwelling responses

  9. Results • Chi-square test results; dependency between green and its use at dwelling (p=0,043) no dependency between other colors and their use at dwelling

  10. Conclusion • A color may have more than one emotional response • Responses to bright-vivid colors are positive • Pink attained the highest number of positive emotions. • Green elicited the highest number of responses,dependency between green and choice of it at dwelling,dependency between black-gender, dependency betweenblack-age.

  11. Conclusion • Applying color harmonies and combinations in interiors by using appropriate color pallettes is essential. • Cross-cultural studies to see variations in color preferences for interiors, to broaden practitioners point of view to the concept of color.

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