konectar Social Media Analytics

1. konectar Social Media Analytics Enhanced the Global MedTech Company’s Brand Visibility to New Heights INTRODUCTION: digital presence has become crucial for Medtech companies to promote their products and brand visibility to a broader audience, assessing the effectiveness of these efforts is equally important. While leveraging Healthcare Professionals’ HCP management platform, helped one of the top Medtech companies analyze the performance of their Digital Opinion Leaders (DOLs) on digital platforms, refine their strategy, identify new DOLs for collaboration and achieve improved brand visibility. This case study examines how konectar, an ABOUT THE CUSTOMER The company has been a prominent player in the Medtech industry for over 20 years. CLIENT BACKGROUND: Medtech company, partnered with Digital Opinion Leaders (DOLs) to promote their innovative medical devices on digital platforms. Despite this collaboration, the company wasn’t able to achieve the anticipated outcomes and encountered difficulties measuring the performance of DOL engagement. The client, a renowned The client’s product portfolio includes advanced surgical instruments, diagnostic equipment, implantable devices, and cutting-edge medical imaging solutions. It ranks among the top 10 healthcare companies based on market capitalization and revenue.

2. CUSTOMER CHALLENGES understanding to identify and collaborate with DOLs to create awareness and generate buzz about their brand and products. The MedTech Company initially relied on their internal teams’ digital communication efforts failed to gain significant traction. However, this engagement fell short of expectations, as their outcome of DOL’s performance on digital platforms, comprehend the digital healthcare landscape, and identify a new set of relevant DOLs. Consequently, the client recognized the need to analyze the HOW DID KONECTAR HELP THE TOP MEDTECH COMPANY ANALYZE THE DIGITAL PRESENCE OF DIGITAL OPINION LEADERS? OUR SOLUTION: konectar curated a list of 500 DOLs categorized intelligently based on criteria such as Diseases, Products, Content Relevance, and Engagement Levels. konectar Social provided real-time insights into the DOLs’ social media channels, spotlighting those actively involved in discussions about topics relevant to them. konectar’s brilliant social media analytics offered a comprehensive view of the DOLs sentiment towards a product, follower count, frequency of posts, user mention of these DOLs across various platforms such as Twitter, YouTube and Instagram. The report also illustrated the network of connections of DOLs with one another, and how they influence thought across the social media and healthcare landscape. BENEFITS OF SOCIAL MEDIA ANALYTICS: • Successfully ranked DOLs based on important metrics such as their engagement rate, followers, reach, interactions, influence etc. • Categorized influencers by niche, expertise, and content focus. • Identified emerging influencers (rising stars) and influential experts in healthcare. • Analyzed DOLs’ engagement patterns. • They could view the comparative analysis of DOLs on Twitter, YouTube and Instagram as against their peers for benchmarking. By leveraging Social Media Analytics, the MedTech teams could connect strategically with DOLs, optimize engagement, and continually refine their digital tactics. This collective effort led to a significant surge in the company’s visibility within the digital healthcare sphere. Request a Demo sales@aissel.com | www.aissel.com | +1 (347) 966-8181