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COM 302 Empower Learning/ indigohelp ABS 200 Educational Tutor/ indigohelp COM 302 Entire Course COM 302 Week 1 Individual Assignment Marketing Communications Process For more classes visit www.indigohelp.com Week 1 Individual Assignment Marketing Communications Process Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization. • For more classes visit • www.indigohelp.com • COM 302 Week 1 Individual Assignment Marketing Communications Process • COM 302 Week 2 Learning Team Assignment Advertising Media Mix • COM 302 Week 2 Individual Assignment Sales Promotion and Advertising • COM 302 Week 3 Learning Team Assignment Building New Brands
COM 302 Empower Learning/ indigohelp ABS 200 Educational Tutor/ indigohelp COM 302 Week 2 Individual Assignment Sales Promotion and Advertising COM 302 Week 2 Learning Team Assignment Advertising Media Mix For more classes visit www.indigohelp.com Learning Team Assignment: Advertising Media Mix Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion Review the sample entry in the matrix. • For more classes visit • www.indigohelp.com • COM302 Week 2 Individual Assignment Sales Promotion and Advertising • Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications • Select a company to research that is different from the one you selected in Week One but that competes in the same industry.
COM 302 Empower Learning/ indigohelp ABS 200 Educational Tutor/ indigohelp COM 302 Week 3 Learning Team Assignment Building New Brands COM 302 Week 4 Learning Team Assignment Direct Marketing For more classes visit www.indigohelp.com Week 4 Assignment Direct Marketing Resource: Ch. 14 of Marketing: Real People, Real Choices Continue working on the Week Four Learning Team Assignment: Direct Marketing. Review the examples of direct marketing that team members gathered and researched during Weeks One, Two, and Three. • For more classes visit • www.indigohelp.com • Week 3 Assignment Building New Brands • Resources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing Excellence • Consider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising.
COM 302 Empower Learning/ indigohelp ABS 200 Educational Tutor/ indigohelp COM 302 Week 5 Individual Assignment Internet Based Marketing Blog COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion For more classes visit www.indigohelp.com Week 5 Assignment Social and Ethical Aspects of Advertising and Promotion Resources: Ch. 22 of Advertising and Promotion and the University Library Debate one of the following social or ethical issues: Advertising is informative. vs Advertising is manipulative. Advertising creates and perpetuates stereotypes. • For more classes visit • www.indigohelp.com • Week 5 Individual Assignment Internet-Based Marketing Blog • Resources: Writing a Blog and Ch. 15 & 22 of Advertising and Promotion • Visit the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios.
COM 302 Empower Learning/ indigohelp ABS 200 Educational Tutor/ indigohelp