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Cheese Puffs Jalapeno. BY: Alexis Prys, Madison Juguilon. Producer. In 1971 Barbara’s Bakery started, and vowed to use only real foods and no artificial ingredients. This product is: A very healthy version of Cheetos. Don’t have the artificial color. They are made from whole grain corn.
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Cheese Puffs Jalapeno BY: Alexis Prys, Madison Juguilon
Producer • In 1971 Barbara’s Bakery started, and vowed to use only real foods and no artificial ingredients. This product is: • A very healthy version of Cheetos. • Don’t have the artificial color. • They are made from whole grain corn. • They do not contain any gluten or hydrogenated oils • No artificial flavors, colors or preservatives From www.barbarasbakery.com Producer: Barbra's Bakery
Target Market • Demographics: • Gender: Both • Age: 16-19 • Income: $100/Month • Education: High School • Psychographics: • Outgoing • Active • Healthy • Fun • Behavior Variables • Regular user • Convenience • Geographic • CTC • Ottawa Country
Product Information • Product Name: Cheese Puffs Jalapeno • Amount in store: 24 • Cost: $2.37 each • Per Box: $23.36 • Retail: $2.84 • Mark up Amount: .47 • Mark up %: 20%
Product Information Cont. • Cost: $2.37 each • Shipping Info: Orders are shipped via FedEx (Standard delivery 4-8 business days) • Availability: (1-2 days for them to pack and ship) + (shipping transit time) = Total Delivery Time • Storing the Product: Stored in box in storage room • Pricing: Mark product with price tags • Stock list: Food
Distribution Channel The path it takes from its producer or manufacturer to the final user.
Shipping • Ground Shipping (4-8 business days) How the Product gets from the producer to the consumer.
Retail • CTC is the retailer • Products deliver to the Wolf Den Business that buys goods from manufacturer and resells them to consumers
Consumer • Students and staff purchase the cheese puffs. The user/buyer of the product