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Global Entrepreneurship with Lukas O. RITZEL Class presentation on my business: “Les macarons de Pauline”

Global Entrepreneurship with Lukas O. RITZEL Class presentation on my business: “Les macarons de Pauline”. Pauline VETTIER January 13th, 2010 English Track 2 , Group A School Year 2009/2010. Introduction (1). Introduction (2). OR. Introduction (3). Project definition.

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Global Entrepreneurship with Lukas O. RITZEL Class presentation on my business: “Les macarons de Pauline”

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  1. Global Entrepreneurshipwith Lukas O. RITZELClass presentation on my business:“Les macarons de Pauline” Pauline VETTIERJanuary 13th, 2010 English Track 2, Group ASchool Year 2009/2010

  2. Introduction (1)

  3. Introduction (2) OR

  4. Introduction (3)

  5. Project definition • Name: “Les macarons de Pauline” • Concept: • Bakingand selling home-made macarons • Teaching macarons-making classes • Support: Online boutique, no physical shop Context Inside my business Market it ! Invest !

  6. Context:Entrepreneurship in France • “Autoentrepreneur” status = Individual entrepreneur • Law January 2009 : - Started easily - Minimum risk - Many advantages - Social & fiscal contributions depending on the turnover Context Inside my business Market it ! Invest !

  7. My business – Part I Context Inside my business Market it ! Invest !

  8. My business – Part I (continued) • What? Selling home-made, custom-made Parisian macarons • Where? Local business : Grenoble & area • How ? Orders: by phone or through web-boutique www.macaronspauline.com Delivery: pick orders up at my place or personally delivered (with fee) • How much ? 0.80€ each • Goal ? Discovery and gustative pleasure ! Context Inside my business Market it ! Invest !

  9. My business – Part II Context Inside my business Market it ! Invest !

  10. My business – Part II (continued) • What? Holding macarons-making classes • Who? Individuals or small groups • Where? In my well-equipped kitchen At people’s place (in Grenoble and elsewhere). • How much ? 20€/hour, cost of ingredients not included • Goal ?  Context Inside my business Market it ! Invest !

  11. On-line presence (1)Viral marketing, by words of mouth and through the web Context Inside my business Market it ! Invest !

  12. On-line presence (2)Launching page for the sale of macarons

  13. On-line presence (3)Launching page for the macarons-making workshops

  14. On-line presence (4)My online boutique

  15. On-line presence (5)My Facebook business page

  16. On-line presence (6)My Twitter business account

  17. Macarons & Consumer trendsWhat will make you want to invest ? • Trend n°1: Sustainability, Green wave • Organic eggs • Almond flower from fair trade Context Inside my business Market it ! Invest !

  18. Macarons & Consumer trendsWhat will make you want to invest ? • Trend n°2: « Chef à domicile » • Macaron-making classes Context Inside my business Market it ! Invest !

  19. Macarons & Consumer trendsWhat will make you want to invest ? • Trend n°3: Eco-Easy • Minimum packing • Eco-friendly packaging (recycled materials) Context Inside my business Market it ! Invest !

  20. Macarons & Consumer trendsWhat will make you want to invest ? • Trend n°4: Urban experience • Bringing Parisian chic to Grenoble • Giving provincials a sense of luxury Context Inside my business Market it ! «  […] those consumers opting to remain in rural areas will be tempted to act (and shop) online like urban consumers, too. » Invest !

  21. Macarons & Consumer trendsWhat will make you want to invest ? • Trend n°5: Premium • Unique dual concept • In Grenoble & area only Context Inside my business Market it ! Invest !

  22. Investment Context Inside my business Market it ! Invest !

  23. Investment • Margin: • Selling price per unit : 0.80€ • Cost per unit: ~ 0.38€ • On-line boutique = no monthly rent • Limited initial investment = lower risk • 2 branches of business = more opportunities Context Profit: + 0.42€ Inside my business Market it ! Invest !

  24. Thank you for your support !

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