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Arizona Nutrition Network A Comprehensive Approach

Arizona Nutrition Network A Comprehensive Approach. Stephanie H Martinez Nutrition Network Administrator. Overview. AzNN Overview Comprehensive Approach Public Health Approaches Social Marketing Direct Education Resource Allocation for FY15 Collaboration Examples.

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Arizona Nutrition Network A Comprehensive Approach

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  1. Arizona Nutrition NetworkA Comprehensive Approach Stephanie H Martinez Nutrition Network Administrator

  2. Overview • AzNN Overview • Comprehensive Approach • Public Health Approaches • Social Marketing • Direct Education • Resource Allocation for FY15 • Collaboration Examples

  3. Arizona Nutrition Network • Joined SNAP-Ed (FSNE) in 1998/1999 • Leadership/Program Management • 1998-2013  2 Managers • 2013-present  3 Managers (2 interim) • Single Implementing Agency • Contracts • Cooperative Extension • Local Health Departments • Other

  4. External Partners • 6 Local Health Departments • 10 County Extension Offices (regional awards) • 2 “Other”

  5. Internal Partners • Arizona Department of Health Services • Division of Public Health Prevention Services • Bureau of Nutrition and Physical Activity • Office of Community Innovations • Arizona Nutrition Network

  6. Comprehensive Approach

  7. PHA Strategies • Menu of options provided to contractors • 52 strategies organized by Live, Learn, Work, and Play • Each domain included a strategy for direct education • Modeled after SNAP-Ed Interventions Toolkit • Aligned with other ADHS programs • Lessons learned

  8. Live Domain - PHA Strategies • 14 available strategies • 11 selected by contractors • Most selected (aside from direct education): • 1.05 – Encourage participation in community and home gardens • 1.10 Support structured family-friendly physical activity opportunities throughout the year, throughout the community.

  9. Learn Domain - PHA Strategies • 21 available strategies (10 ECE & 11 K-12) • 20 selected by contractors • Most selected (aside from direct education): • 2.05 – ECE: Improve capacity of child care providers and feed service staff in nutrition education and healthy meal planning, family-style meal service and food preparation • 2.11 – K-12: Support the development, implementation, and evaluation of nutrition and physical activity Local Wellness Policies in collaboration with Local Education Agencies

  10. Work Domain - PHA Strategies • 8 available strategies • 7 selected by contractors • Most selected (aside from direct education): • 3.07 – Promote participation in and use of physical activity resources, including partnerships with parks and trails organizations.

  11. Play Domain - PHA Strategies • 9 available strategies • 7 selected by contractors • Most selected (aside from direct education): • 4.05 Work with local coalitions and Food Policy councils to promote healthy eating and active living • 4.09 Promote participation in and use of free area physical activity resources, including partnerships with parks and trails organizations, and other community organizations

  12. Social Marketing • State level project • Customization at local level as needed (i.e. Navajo Nation) • Common messages across public health nutrition and physical activity programs • Consistent with Dietary Guidelines 2013-2015 message calendar • Tailoring messages for specific audiences

  13. Social Marketing Components • Print Materials • Fun Food News (Kids & Parents) • Senior Bulletin • Posters • Recipe Cards • Online Ads • Website refresh • Social Media • Twitter • Facebook • YouTube • Pinterest • If budget permits: • Incentives • Billboards • TV/Radio

  14. Comprehensive Approach Example • Direct Education – F/V education, FM promotion, food demos at the farmer’s markets, etc. • Social Marketing – Fruit and veggies campaign set in a farmer’s market. TV, print, website. English/Spanish • PHA – 1.08 Increase availability of healthy food retail, including mobile vendors, farmer’s markets, corner/country stores, and grocery stores in low-income residential communities

  15. Direct Education • Research-tested and/or practice-tested • Current material/resource list • Review process • Condense • Required in “communities” where PHAs are taking place • Complimentary to PHA strategies

  16. Resource Allocation • WRO Recommendation • 50% of funds for high-impact education, empowerment and community-wide marketing of healthy behaviors • 30 % of funds for nutrition and physical activity policy, environmental, and organizational practice changes through partnerships • 10 % of funds for leadership and administration • 10% of funds for evaluation and reporting.

  17. Resource Allocation Proposed Actual

  18. Collaboration Example 1

  19. Collaboration Example 2 NEW • Domains • Live • Learn • Work

  20. Questions? Stephanie H. Martinez Arizona Nutrition Network Administrator stephanie.martinez@azdhs.gov (602)364-1490

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