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Distribution Strategies

Explore distribution strategies, types of intermediaries, challenges in the retail industry, and more in this comprehensive guide on excellence in business distribution. Learn about wholesalers, retailers, distribution functions, and the changing role of intermediaries. Discover how to simplify commerce, manage physical distribution, and implement effective internet retail strategies.

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Distribution Strategies

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  1. Distribution Strategies Excellence in Business, Revised Edition

  2. Distributing Products • Wholesalers • Retailers Excellence in Business, Revised Edition

  3. Customers of Retailers • Other retailers • Wholesalers • Organizations Excellence in Business, Revised Edition

  4. Types of Retail Outlets • Physical facilities • Vending machines • Virtual stores Excellence in Business, Revised Edition

  5. Distribution Function of Wholesalers and Retailers • Match buyers and sellers • Provide market information • Offer promotional and sales support • Gather an assortment of goods • Transport and store products • Assume risks • Provide financing Excellence in Business, Revised Edition

  6. How Intermediaries Simplify Commerce • Reduce prices • Reduce contacts • Create utility • Time • Place • Possession Excellence in Business, Revised Edition

  7. Types of Wholesalers • Merchants • Agents • Brokers Excellence in Business, Revised Edition

  8. The Changing Role of Wholesalers • The Internet • Distribution system • Market reach Excellence in Business, Revised Edition

  9. Types of Retail Stores • Specialty store • Category killer • Discount store Excellence in Business, Revised Edition

  10. Mail-order firms Automatic vending Telemarketing Door-to-door sales Electronic catalogues Cybermalls Interactive kiosks E-Commerce websites Nonstore Retailers Excellence in Business, Revised Edition

  11. Retail Industry Challenges • Excess store space • Weakened economy • Consumer preferences • Nonstore retailing Excellence in Business, Revised Edition

  12. Internet Retail Strategies • Pure-play • Clicks-and-bricks Excellence in Business, Revised Edition

  13. Setting Distribution Strategies • Distribution mix • Kind of product being sold • Marketing practices of the industry Excellence in Business, Revised Edition

  14. Length of Distribution Channels • Producer to consumer • Producer to retailer to consumer • Producer to wholesaler to retailer to consumer • Producer to agent/broker to wholesaler to retailer to consumer Excellence in Business, Revised Edition

  15. Market Coverage • Distribution • Intensive • Selective • Exclusive Excellence in Business, Revised Edition

  16. Cost Factors • Selling • Storage • Distribution Excellence in Business, Revised Edition

  17. Control Issues • Distribution channels • Shorter • Longer • Overall control • More • Less Excellence in Business, Revised Edition

  18. Channel Conflict • Inadequate product support • Too many intermediaries • Multiple sales channels Excellence in Business, Revised Edition

  19. Distribution Strategies:Additional Factors • Nature and price of product • Growth rate of market • Location of customer base • Customer’s need for service • Importance of rapid delivery • Strengths and weaknesses of intermediaries • Global laws and customs Excellence in Business, Revised Edition

  20. Managing Physical Distribution • In-house operations • Outbound transportation Excellence in Business, Revised Edition

  21. In-House Operations • Forecasting • Order processing • Inventory control • Warehousing • Materials handling Excellence in Business, Revised Edition

  22. Outbound Transportation • Rail • Truck • Water • Air • Pipeline Excellence in Business, Revised Edition

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