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2011.11. 30 기술경영학협동과정 이기영 오신호

2011 Fall Seminar on Technology Innovation . Product development performance : strategy, organization, and management in the world auto industry Clark, K. B. and T. Fujimoto (1991). 2011.11. 30 기술경영학협동과정 이기영 오신호. Contents. Summary. Discussion . 1. 2. Production.

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2011.11. 30 기술경영학협동과정 이기영 오신호

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  1. 2011 Fall Seminar on Technology Innovation Product development performance : strategy, organization, and management in the world auto industry Clark, K. B. and T. Fujimoto (1991) 2011.11. 30 기술경영학협동과정 이기영 오신호

  2. Contents Summary Discussion 1 2

  3. Production R&D Ramp Up Product Design Build Prototype as problem detectors vs. Proving product design Test Drawing CAD Building Tools Dies Basic Research Communication Lead Time Pilot Test Leadership & Organization Manufacturing Capability Success in Product Development Integrating Problem- Solving Cycles

  4. 1. Summary • □ How can we improve product development performance? • This Paper proves Japan car makers have more productive capability than U.S. and European firms due to hidden manufacturing capability, integrating problem solving cycles, and leadership & organization

  5. 2. Discussion Discussion • What will the good strategy to improve product development performance • 1) Pilot Projects : Prototypes Quality • 2) Overlapping Communication : R&D - Production • 3) Leadership : Heavy weight System • • Spending too much time on a planning or pilot projects will be good? Future Studies • Product or outcome development in public sectors

  6. Thank you

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