250 likes | 2.06k Views
Good morning, my dear colleagues. ~_~. Business Project Design. -working out a business proposal. Foreword.
E N D
Business Project Design -working out a business proposal
Foreword Whatever we do, we have an objective or objectives. First of all we should be aware of what it is. Then we must work out a plan, identify markers and implement in accordance with our plan. Of course we have to monitor our process and make adjustment when necessary. This control loop is widely used in planning and controlling work.
The practical project design in a business context with a business proposal ensuing remains somehow new to both instructors and its practitioners (tutors and learners in our case ). Various problems may occur in undertaking the project. Therefore awareness of them is absolutely necessary when we want it to progress smoothly. We should have a clear notion of a project and its various features, a clear picture about practitioners’ profiles and ourselves.
What is a project? A project is a series of activities carried out in order to achieve some specific objectives( a pre-specified change ) in a specified period of time.
Basic features of all projects • Objectives • Outputs • Strategies and activities • A time-scale • Resources • Stakeholders • An environment
What is it? The project will be to take a small business which the practitioner is familiar with, and produce a simple Business Proposal for a small project that could be carried out by the business to make it bigger, better, more profitable, or more efficient. A real proposal is not requested, of course, but it should be as realistic as possible.
Assessment of the Project There is a mark of 100 allocated to this course: • Tasks in Pare II of the book(20%) • Tasks in Pare IV of the book(20%) • Final Business Proposal (60%)
Identify a problem The very first step is to identify a problem, which the forthcoming project will solve or help solve. We also have to know exactly what is happening in the business at present and where to start with. Otherwise we don’t know whether we have achieved anything at the end of our project. At this critical stage we have to be careful with the scale of the business. A large business would not be controllable as to the data or some other running policies.
Creativeness in Identification • Some learner are really creative and practical in identifying a problem. The quoted in the following are for reference:
Adult Toy Project • Wedding Service Project • Refectory Expansion Project • CDMA System
Current business analysis • The finacial situation • The present stock turnover • Customer profiles(5 marks)
Needs and wants analysis • An analysis of unsatisfied customer requests • Focus groups(5 marks for the report) • Customer surveys (usually by a means of a questionnaire)
SWOT analysis • SWOT analysis is needed before we take action to make a change or improvement of the business.(10 marks) • SWOT stands for the 4 words: Strengths-Weakness-Opportunities- Threats
SMART Principle • Either planning a project or deciding on the objectives it needs to be SMART. Specific/Measurable/Agreed/Realistic/time-bound An exposition of this principle is unnecessary in the report, however, it should be salient in the objectives set.
Chart of Activities • Action plan and activity chart for every week 5% ●Prioritize the activities and mind the connections between the lists. ● A critical path analysis: marking the critical path with broad arrows and add the sponsor to it when necessary. ● official permission or certificates or licence if necessary
Costing • Cost of materials and equipment • Cost of time and labour • Cost of finance • Contingency allowance Forms, charts and diagrams can be used to demonstrate the cost breakdown.
Risk analysis and management plan 5% Stakeholder analysis ●people related ● Time related ● Product related • The project framework 10%
Difficulties: ●Be not very familiar with the business you choose because the students may never be involved in business before. Therefore , students are inexperienced. ● It is a little difficult to express business items in English. ● Difficult to keep the pace due to the barriers resulting from geographical isolation, personal or work commitments.
Feedback from Prof. Huang • 报告格式原则要求 字数不要少于2000个英文单词,文体正规。写这种报告的对象有两种:一是机构外的读者,一种是内部备忘录形式。项目报告及各项附件要用电脑打印,格式统一为:使用word6.0及以上文字处理软件;正文字体Times New Roman,字号为12P,版心高22cm,宽16cm,页码在外;A4幅面,每页32行(不含页码),激光或喷墨打印。指导老师不审阅手稿和不符合格式、版式的打印稿。
SWOT 分析不够详细,(如Human Resource),对下一步如何开展业务展开不够。内容前后矛盾,如(Logistics)中,先说产品全部出口,后又说在百货店卖。数字前后不一致,如(Logistics)中自有车辆一会儿说10辆,一会儿说7辆。内容与现实有较明显的距离,如(Human Resource)每人平均月工资才500元,对猎头公司而言不太现实,设计的办公房间也太小。(Logistics)的题目太大,似超出了电大学生能掌握的程度。SMART是对设计的要求,应体现在设计文本的各个方面,不必单列一项(Piano Bar)。
Thanks very much for your patience with my presentation and participation in the seminar